Head of Performance Marketing

Healthcare is usually slow and boring. We believe in its potential to be exciting and entertaining. But changing the healthcare experience is hard – and we're gonna need all the help we can get…‍About EucalyptusEucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world's biggest healthcare challenges - think fertility, and behavioral change around chronic conditions such as weight loss, diabetes, and mental health.Founded in Australia in 2019, we have now helped over 500K patients globally by combining technology, design and operational excellence to help patients access the best clinical support when they need it - wherever they are.Our 4 brands (Juniper, Pilot, Kin & Software) focus heavily on personalizing the experience for different demographics and are powered by a growing team across 5 countries (Australia, UK, Germany, Japan, and the Philippines).We've raised over AUD$150M in funding from Aussie and Silicon Valley investors who were early backers of Uber, Canva and AirBnb. With plans to launch into several more markets, offline channels, and tackle new conditions.We're looking to continue building our team of executional weapons who are passionate about healthcare, aren't afraid to work hard, and invest in others through direct and honest feedback. This approach enables us to make the most impactful changes to improve the health of millions of patients globally.About the role (What You'll be Doing)We're hiring a Staff-level Meta expert to take this channel from high-performing to best-in-class — not by tweaking bids in isolation, but by helping build the machine: creative systems, measurement frameworks, and strategic scaling that drives business results across brands and markets.Meta is one of the most important channels in our growth engine — and we're looking for someone to help shape how we scale it globally.Your job is to ensure that Eucalyptus gains — and maintains — a competitive advantage on Meta.That means staying at the forefront of testing, creative strategy, measurement, and tactical execution. You'll help us figure out not just what works, but what works better than anyone else.This is a senior, hands-on role for a Meta specialist who brings depth across performance strategy, creative testing, signal health, and measurement. You'll work across brands and markets to ensure Meta is delivering consistent, high-quality outcomes — not just through day-to-day execution, but by building the systems and frameworks that set us apart from competitors.You'll be part of the Global Performance team, reporting to the Global Head of Performance, and collaborating with media buyers, creative leads, analysts, and local growth teams across the UK, Germany, Australia, Japan, and new markets to come.This means:‍Set the global Meta strategy – shaping campaign structures, creative systems, measurement frameworks, and bidding approaches across a wide range of budgets.Lead testing and experimentation – from incrementality and lift studies to structured creative testing that supports ongoing learning.Optimise campaign setup and bidding – using the full range of Meta tools (cost cap, lowest cost, ASC vs. ABO) to guide scalable, efficient investment.Partner with creative teams – helping shape briefs, define best practice, and identify what's working and why across different placements and formats.Support strong signal and tracking – working with developers and analysts to maintain clean pixel setups and effective server-side tracking.Coach and support media buyers – sharing playbooks, running audits, and helping teams level up their thinking and execution across markets.Ensure readiness in regulated environments – aligning campaigns with legal and brand requirements, without compromising on performance.Explore new tools and formats – including Messenger bots, lead forms, or other emerging formats that could improve efficiency or unlock new audiences.Manage Meta platform relationships – keeping ahead of changes, unlocking access to new features, and pressure-testing external recommendations.This role is ideal for someone who enjoys working both strategically and operationally — someone who can zoom out to design systems, and zoom in to solve problems. Ultimately, your impact will be measured by the advantage we create — and maintain — over others in the marketAbout you (Who you are)You're a hands-on Meta performance expert who's built and scaled accounts across multiple geographies and verticals. You've moved serious budgets, designed scalable campaign systems, and deeply understand both creative and technical levers of Meta's platform.You're probably described as "the person to call when Meta isn't working" — and you take pride in creating clarity, coaching others, and lifting standards wherever you go.You'll likely bring:‍8–12+ years of performance marketing experience, with a heavy focus on MetaProven track record of scaling accounts from £1K → £1M+/monthDeep knowledge of Meta's campaign setup, attribution, pixel & event tracking infrastructureStrong understanding of creative strategy — what works, how to test, and how to scaleExperience with incrementality testing, holdouts, brand lift, and lift studiesMastery of Meta bid types and knowing when to apply themStrong analytical instincts — comfortable using Meta Ads Manager, GA4, Looker, or SQLAn ability to coach others — you've helped media buyers get better, faster, and more strategicExperience in regulated categories (health, finance, etc.) or cross-market media buying is a plusAn instinct for spotting high-leverage growth opportunities — and rallying teams to act fastHow we think about marketingAt Euc, marketing is about capturing attention and turning it into real growth. We're not here to chase perfect CTRs or vanity metrics. We're here to grow the business — by finding where our audience is, grabbing their attention, and telling stories that drive action.We move fast. Really fast. Because when ideas ship quicker, we learn quicker. We make bolder bets. And we don't waste months on "safe" campaigns that never move the needle.Creative wins. We don't have exclusive access to channels, so great storytelling is how we stand out and earn attention.Speed matters. Fast tests beat perfect plans. We ship early, learn fast, and move on.Ad buying is problem solving. Whether it's fixing a leaky funnel or finding the next unlock — curiosity is our superpower.Fit matters. A good idea needs to match the channel. We tailor stories to the format, and we're ruthless about what we let run.Data is a compass. We ask why, not just what. Trends > daily swings. Insight + action = impact.We focus on outcomes, not channels. If Meta works, we scale it. If TV works, we shift spend. No channel loyalty. Just growth.If you're excited by the challenge of turning 1 AUD into 5 AUD — and doing it across 5 brands, 4 countries, and millions of customers — this is the place.Why you should join Euc‍Our teams are incredibly passionate - Our talent bar is high and our work ethic is strong. You'll get to stretch yourself everyday and work amongst people who care deeply about our patients. You'll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team.We move at incredible speed - You'll work with team mates who build in the open by sharing their work freely, this helps us learn and iterate quickly so we can deliver high quality outcomes faster than our competitors. You'll spend a lot of time outside of your comfort zone learning and iterating frequently, we wouldn't have it any other way.We will invest in your career - You'll get access to an annual professional development budget, mentors and buddies to ensure that you have the support you need to level up. You can expect regular performance and pay reviews as your career grows.We are all owners - You'll be given equity to ensure that you are able to benefit in the upside of your contribution in helping Euc grow. Your ideas will be valued regardless of your role, you will have ownership over the projects you work on which will feel both terrifying but extremely fulfilling.We play as hard as we work - From our annual Eucalympics (Olympic themed decathlon), monthly health & fitness allowances, free weekly barista coffees, funded social clubs, quarterly rooftop parties and weekly catered fireside chats, we know how to let our hair downWe'll have your back when you need us the most - You'll be able to lean on a range of leave offerings to support you when needed, this includes: personal health and professional development leave, a generous parental leave that offers 20 weeks paid leave for a primary carer, additional miscarriage leave (see more on Kin Fertility's #WeNeedMoreLeave campaign), as well as our Employee Assistance ProgrammeAt Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.