Head of Marketing

Head of Marketing – One Fine Collective

Sydney, Australia | Full-time | Flexible | Senior Leadership

About Us

One Fine Collective is an industry leader in parenting, wedding, and lifestyle events and marketing. We own and operate highly regarded brands including
One Fine Baby Expos
,
One Fine Day Wedding Expos
, and
One Fine Day Bridal Market
in New York. We also deliver innovative
digital marketing and content packages
for hundreds of brands in the parenting and wedding space. Our mission is simple: celebrate life's milestones and connect brands to audiences in unforgettable ways.

Headquartered in Sydney, our team works flexibly - splitting time between home and our collaborative studio in Crows Nest. We operate with professionalism and purpose, underpinned by a culture that values teamwork, creativity, and fun.

Why this Role?

Our business is growing rapidly, and we're ready for the next chapter. We're seeking an experienced, dynamic, and strategic
Head of Marketing
to own and scale the marketing arm of our business. This is a rare opportunity to lead and build a team, set strategy, and deliver impactful results across multiple brands and revenue streams.

The Role

The HoM will be responsible for all marketing activities across One Fine Collective. You'll be
the strategic lead and execution driver
, building a structured, high-performing marketing function. This role will require you to:

• Develop and own the marketing budget and strategy
  across B2C and B2B audiences, ensuring growth in ticket sales, exhibitor sales, digital advertising packages, and sponsorships.
• Be accountable for audience numbers
  : drive
  registrations, attendance, and foot traffic
  for expos and events, ensuring a strong turnout that delivers value to exhibitors and sponsors.
• Lead and mentor the marketing team
  (internal staff and external contractors/agencies) to deliver cohesive, high-quality campaigns across EDM, social and paid marketing activities.
• Paid media performance
  : manage and optimise
  Meta (Facebook/Instagram)
  , TikTok, Google, and other ad platforms to maximise ROI and conversions.
• Drive content-led growth
  : champion a
  content-first approach
  , ensuring strong storytelling across video, TikTok/Reels, and other social channels to engage and convert audiences.
• Create structure and systems
  for campaign planning, reporting, and execution to replace ad-hoc processes.
• Leverage data and analytics
  to measure ROI and make data-driven decisions to improve spend and performance.
• Collaborate closely with the CEO
  and senior leadership to align marketing with business goals and financial targets.
• Elevate the brand
  through PR, partnerships, and thought leadership, positioning One Fine Collective as a market leader in events and marketing services.

About You

We're looking for a senior marketer with proven success driving growth and building structure in fast-moving, entrepreneurial businesses. Ideally you will have:

• 10+ years' experience
  in marketing, with at least 3-5 years in a senior leadership role (HoM, Marketing Director).
• Expertise in paid advertising
  : Meta Business Suite, TikTok Ads, Google Ads, and performance marketing strategies.
• Content-driven mindset
  : proven ability to generate creative, social-first campaigns (TikTok/Reels, influencer marketing, video-first storytelling).
• Strong knowledge of
  EDM systems
  and lifecycle marketing, with experience building effective email campaigns and automated customer journeys.
• A track record of
  driving registrations, attendance, and physical foot traffic
  for events or retail activations would be an advantage.
• Experience managing
  multi-brand, multi-channel marketing
  in events, retail, media, or consumer sectors.
• Strong commercial focus, you understand ROI, acquisition funnels, and how to turn marketing into revenue.
• Proven ability to
  build teams, systems, and scalable processes
  .
• Exceptional leadership, stakeholder management, and communication skills.
• An eye for creativity and brand-building, balanced with a data-driven mindset.
• Passion for events, lifestyle brands, and connecting audiences with experiences.

What We Offer

• The chance to lead a
  growing portfolio of premium lifestyle brands
  .
• Creative freedom to shape the future of marketing in a fast-moving, entrepreneurial company.
• Close collaboration with a visionary founder/CEO and talented cross-functional teams.
• A culture of energy, creativity, flexibility and celebration of life's milestones.

Ready to lead?

If you're excited about building structure, leading strategy, and driving impact in a dynamic, creative environment, we'd love to hear from you.

Apply with your CV and a brief cover letter outlining your experience and vision for marketing growth.