Digital Marketing

ABOUT US

Thistle and Spire is a woman-founded lingerie brand aiming to change the conversation around lingerie. By celebrating imperfections, diversity, and self-love, we strive to make our customers feel their most fearless self. We work tirelessly to create showstopping intimates that you cannot find anywhere else.

THE ROLE

We're looking for someone who brings energy, curiosity and enthusiasm to Digital Marketing, and sees fashion and inclusivity not just as perks to the role, but as your passions.

This is your chance to bring bold content ideas to life while connecting with Gen Z and Millennial audiences. You'll gain hands-on experience across the full ecommerce spectrum—from social and paid media to email, SMS, and web—and get behind-the-scenes learning what it takes to build scroll-stopping campaigns. You'll also be the voice of T&S across Customer Service too, getting to know our shoppers and using your knowledge to help drive our marketing choices.

Digital Marketing & Ecommerce

• Play a key role in bringing new collections to life—supporting product launches and promotions across our site and key digital channels.
• Manage shopper reviews inclusive of responses, publishing and identifying trends.
• Help shape the storefront by assisting with Shopify merchandising and making sure every product shines.

Social Media & Graphic Design

• Craft bold, eye-catching emails, posts and reels that demand attention.
• Write copy that is smart, cheeky, inclusive—and just the right amount of seductive.
• Engage with our community through thoughtful comment replies that reflect our brand values.
• You'll be creating content for Email, Web, SMS, Instagram and Tiktok.

Customer Service

• Be the voice of the brand—delivering exceptional service through Gorgias and Meta platforms (approx an hour each day).
• Get to know what makes our shoppers tick, and use that knowledge to inspire our marketing strategies.
• Collaborate with our 3PL partners to track orders, resolve issues, and keep things moving smoothly.

YOU MIGHT BE OUR CANDIDATE IF YOU…

• Bring passion for content creation and a strong affinity for Gen Z and Millenials, knowing what makes them tick.
• Have a love for style and a drive to help others feel seen, confident, and celebrated.
• Show up with positive energy, take pride in your work, and are motivated to grow.
• Have 1-3 years experience in D2C digital marketing, with graphic design as part of your skill set.
• Have experience with Canva, Shopify, Gorgias and social media scheduling platforms (training given).
• Enjoy working in a small team, are adaptable, proactive, and energized by a role that evolves with you and the brand.
• Know a thing or two about lingerie products.

HOURS & LOCATION

• 4-5 days per week
• Hybrid with 1-2 days per week from our Rosebery office

COMPENSATION

• $60-90,000 depending on experience

APPLICATION

We'd love to see your creative side — please email at least one example of content you've made (personal or professional) to , cc'ing , along with your resume.

Just something to give us a lil' peek at your eye for storytelling.

WHO WE ARE

Thistle and Spire is a woman-founded lingerie brand aiming to change the conversation around lingerie. By celebrating imperfections and self-love, we strive to make our customers feel their most fearless self. In a world where new lingerie brands are focused on comfort and practicality, we feel that customers looking for sultry and novelty lingerie have limited options. Our tiny team work tirelessly to create showstopping intimates that you cannot find anywhere else. While we are scrappy, passionate, and hardworking, we feel that work-life balance is incredibly important for both boosting creativity and the long-term cooperation and happiness of our team.

We are an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

If you have any questions, please email , cc

Job Type: Full-time

Pay: $60,000.00 – $90,000.00 per year

Benefits:

• Work from home

Application Question(s):

• Please include at least one example of content you've made (personal or professional) so we can get a feel for your creative eye.

Experience:

• Marketing: 1 year (Preferred)

Work Authorisation:

• Australia (Preferred)

Work Location: In person