Axl + Co Digital Marketing Co-ordinator

Digital Marketing Coordinator
AXL+CO
At AXL+CO, we’re rethinking menswear for XL-7XL guys. We design clothes that fit right, look sharp, and feel good - from everyday essentials to standout pieces. Our focus: value without shortcuts, style without stress, and confidence without compromise. Because looking good isn’t about size - it’s about having clothes that let you own your look, your way. Part of the Retail Apparel Group, we’re growing fast - and this is your opportunity to join us at a pivotal stage.
The Role
We’re looking for a Digital Marketing coordinator to execute our end-to-end digital strategy. You’ll combine creative storytelling with performance-driven execution to increase awareness, drive sales, retention and build loyalty for AXL+CO.
This is a hands-on role covering performance media, social platforms, and affiliate partnerships - with plenty of room to bring your ideas to life, test-and-learn, and make a real impact. This role reports to the Head of Marketing, AXL+CO and sits within the brand marketing team.
What You’ll Do
You’ll work with the Head of Marketing to deliver the following tasks.
Digital Performance Marketing
- Support end-to-end implementation and management of paid media campaigns across Google Search, Shopping, Pmax, YouTube, Meta, TikTok, and other emerging channels with agency partners to achieve ROAS and CPA targets.
- Coordinate the implementation of budgets, bid strategies, audience segmentation, and creative testing for maximum efficiency.
- Collaborate with media agencies or internal teams to deliver continuous performance improvements.
- Work with the eCommerce Manager in defining the strategic roadmap to improve online sales, conversion, average transaction value and loyalty.
- Consult with the Digital Hub to shape seasonal strategies that deliver results.
- Assist the digital ops teams in website migrations from an SEO perspective.
Social Media Marketing
- Deliver the organic execution and lead paid social strategy across all platforms.
- Deliver a content calendar that drives engagement and reinforces our brand.
- Oversee community management, influencer collaborations and trend-led storytelling.
Affiliates & Partnerships
- Coordinate and support the growth of the affiliate program to drive incremental sales through publisher relationships, cashback platforms, and partner collaborations.
- Negotiate commission rates, exclusive offers, and content features to maximise channel ROI.
- Identify new partnership opportunities across lifestyle, news and fashion media.
Analytics, Insights & Reporting
- Track, analyse, and report on digital channel performance against KPIs (ROAS, CTR, conversion, engagement, database growth).
- Use data and insights to inform creative, targeting, and investment decisions.
- Maintain a test-and-learn culture across all platforms.
Collaboration
- Work closely with digital hub, eCommerce, brand marketing, planning, and retail teams to align messaging.
- Ensure all campaigns reinforce the brand’s positioning.
- Support seasonal campaign launches, new product introductions, and promotional events.
Who You Are
You’re someone who thrives on challenges, takes pride in delivering outstanding work, and is always looking to raise the bar. You bring fresh ideas to the table, tackle problems with energy and optimism, and aren’t afraid to roll up your sleeves to make things happen. You’re curious, adaptable, and driven to keep learning - not just because you have to, but because you want to. You aim to deliver work you’re proud of, and you’re ready to make a real impact in a high-performance team.
**Requirements**:

- 2+ years’ experience in a digital marketing role.
- Solid understanding of performance marketing, conversion and online customer acquisition.
- Comprehensive understanding of tag management systems with technical understanding for implementation and ongoing management.
- Hands on experience with Google Ads, Bing Ads & Facebook Business Manager.
- In-depth experience with website analytics tools including SEO reporting tools.
- Confident analysing and reporting against digital performance metrics (ROAS, CPA, CVR, CTR, etc.).
- Understanding of social media platforms like Dash Social.
Perks
- Hybrid Work one day a week from home
- Staff Discounts across all Retail Apparel Group brands (AXL+CO, Connor, Yd., Johnny Bigg, Rockwear, Tarocash)
- Weekly Company-wide Drinks and team events.
- A fun, supportive, and collaborative culture where your growth is encouraged.
Note - to be considered for the role you must have the right to live and work in Australia. Only shortlisted