Marketing Manager

JGR & STN was founded by Lucy Jackson & Nikki Westcott in 2018 and has evolved to become a staple brand for celebrities & IT girls worldwide. JGR is a leader in the women's fashion e-commerce space, and is also stocked in major retailers across Australia. If you want to work with an incredible team who are forward thinking, innovative and a lot of fun - then look no further.

As the Marketing Manager, you'll play a pivotal role in shaping JGR & STN's brand and marketing strategy. You'll develop JGR's brand identity, marketing calendar and performance strategy across organic, paid and CRM channels.

The Key Responsibilities Of The Role:

Marketing Calendar & Budget Management

• Develop, manage, and execute the daily and monthly marketing calendar to ensure timely and strategic roll-out of campaigns and offers.
• Set and track the marketing budget, ensuring that all activities remain within financial constraints while maximising ROI.
• Lead on the go to market strategy for all initiatives, ensuring team alignment between product, operations and marketing.
• Track and report on the performance of all marketing campaigns (paid, email, organic), analysing key metrics against KPI's to inform future strategies.

Advertising & Content Strategy

• Manage the advertising budget, including but not limited to Meta, TikTok ads, Google ads and any other relevant channels.
• Manage the relationship with the external performance marketing agency, ensuring CAC, MER & ROAS goals are met.
• Oversee the content strategy and execution for paid ads, organic social, and website assets, ensuring that all content aligns with brand voice and campaign goals.

Partnerships Strategy

• Own paid partnerships ensuring partners are aligned with brand, content meets deliverable expectations and budget guardrails are not exceeded.
• Collaborate with the Marketing Coordinator to build out monthly partnership strategies that foster brand relationships and drive content creation.

Email Marketing Strategy

• Lead the strategy and execution of email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Develop customer lifecycle marketing strategies (e.g., welcome series, post-purchase flows, re-engagement) to drive conversions and brand loyalty.
• Analyse ESP platforms and determine the best platform based on a combination of cost, features and integrations.

Shoots & Activations Management

• Lead on the execution photoshoots and brand activations, working closely with the creative team to ensure brand alignment.
• Manage timelines, budgets, and coordination of all assets for shoots and activations, ensuring the final deliverables meets campaign goals.

Team Leadership & Collaboration

• Manage and mentor the Marketing Coordinator, providing guidance on day-to-day operations, projects, and career development.
• Collaborate with the Graphic Designer to ensure brand consistency across all marketing materials (website, emails, digital ads, etc.).

Brand Perception & Campaign Execution

• Elevate brand perception in the market through strategic and impactful campaign execution, including influencer partnerships, seasonal promotions, and new product launches.
• Ensure the creative direction for campaigns is briefed effectively to the content team, enabling seamless production of high-quality visuals and copy.

What We're Looking For:

• 4+ years of marketing experience in the e-commerce space.
• Experience managing paid channels (Meta, TikTok, Google) or performance agencies, with a deep understanding of how data and creative intertwine to optimise results while remaining on-brand.
• Understanding of key performance metrics, including trade and paid channel metrics such as CAC, MER and ROAS.
• Experience with end-to-end management of CRM tools (Klaviyo preferred).
• Experience managing content creation with a strong creative vision, confidence to take risks and ability to stay on top of social trends.
• Experience managing influencers and partnerships, ensuring brand alignment and growth in brand awareness whilst staying within budget guardrails.
• Strong analytical and reporting skills with the ability to provide valuable and actionable insights.

Why Join JGR & STN?

• Enjoy a generous staff allowance to build out your dream JGR wardrobe
• Work with the Directors & team on world-class campaigns during an exciting period of growth
• Hybrid working - we work from home every Friday