Marketing Manager

About Us

The Hadrill Group is a powerhouse in the Australian hair industry, encompassing three industry-leading brands: Emilly Hadrill Hair & Extensions, Australia's most prestigious hair extension salons; Jadore Hair Supplies, the trusted choice for premium hair extensions and professional tools; and Hadrill Hair, our premium global hair extension brand.

Founded by Emilly, with an obsession with quality products, our portfolio has become the go-to for Australia's top stylists, celebrities, and clients who demand the best. If you want to join an incredible founder led team and make a tangible impact on a rapidly growing group of brands, look no further.

The Opportunity

As the Marketing Manager, you will play a pivotal role in shaping the overarching brand and marketing strategy for the entire Hadrill portfolio. This is a unique opportunity to steer the growth of three distinct but complementary brands. You will be responsible for developing our brand identities, building a cohesive marketing calendar, and driving our performance strategy across all organic, paid, and CRM channels on both a national and global scale.

Key Responsibilities Of The Role:

Marketing Calendar & Budget Management

• Develop, manage, and execute a unified marketing calendar that supports the strategic goals of all three brands, ensuring timely roll-out of campaigns, product launches, and salon promotions.
• Set, track, and optimise the marketing budget, ensuring all activities deliver a strong ROI and align with financial targets.
• Lead the go-to-market strategy for all new initiatives, ensuring seamless alignment between product development, salon operations, and marketing.
• Track and report on the performance of all marketing campaigns (paid, email, organic social), analysing key metrics against KPIs to inform and refine future strategies.

Advertising & Content Strategy

• Strategically manage the content and copywriting across key channels, including Meta, TikTok, and Google Ads, tailoring campaigns for our distinct B2B and B2C audiences.
• Work with our in house digital ads specialist on content strategy and execution for paid ads, organic social, and website assets, ensuring all content is on-brand, premium, and speaks to the correct audience.

Partnerships & Influencer Strategy

• Own our paid partnership and influencer strategy, identifying and collaborating with stylists, ambassadors, and creators who align with our premium brand values across domestic and international markets.
• Work with the marketing team to build out monthly partnership strategies that foster strong industry relationships and drive high-quality user-generated content.

Email & CRM Marketing Strategy

• Lead the strategy and execution of all email marketing campaigns, including audience segmentation (B2B, B2C, Salon Clients), A/B testing, and performance analysis.
• Develop and optimise customer lifecycle marketing strategies (e.g., welcome series, post-purchase flows, re-engagement campaigns) to drive conversions and build brand loyalty across the portfolio.

Shoots & Activations Management

• Lead the planning and execution of photoshoots, video content days, and brand activations, working closely with our creative team to produce stunning, on-brand assets.
• Manage timelines, budgets, and coordination for all creative productions, ensuring the final deliverables meet campaign goals and elevate our brand image.

Team Leadership & Collaboration

• Manage and mentor the Marketing Coordinator, providing clear direction, constructive feedback, and support for their professional development.
• Collaborate closely with the Graphic Designer, salon managers, and product team to ensure brand consistency and strategic alignment across all touchpoints.

What We're Looking For:

• 4+ years of marketing experience, ideally within the e-commerce, beauty, hair, or fashion industries. (Global or international marketing experience is highly regarded).
• Proven experience managing paid advertising channels (Meta, TikTok, Google) or performance agencies, with a deep understanding of how to use data and creative to achieve results.
• A strong grasp of key performance metrics, including trade and paid channel metrics such as CAC, MER, and ROAS.
• Hands-on experience with end-to-end management of CRM and email marketing platforms (e.g., Klaviyo).
• Experience managing content creation with a strong creative eye, the confidence to innovate, and a finger on the pulse of social and industry trends.
• Demonstrated success in managing influencer and partnership programs that drive brand awareness and deliver tangible results within budget.
• Exceptional analytical and reporting skills, with the ability to translate data into actionable insights that drive strategy.

Why Join Us?

• Be a key leader in a fast-growing, dynamic company at the forefront of the Australian hair industry.
• A creative and collaborative work culture where your ideas are valued.
• Based in our beautiful head office in Burleigh Heads, QLD.
• Generous staff discounts across our products and salon services.
• The opportunity to make a real impact and grow your career with us.

If you are a strategic, creative, and results-driven marketer ready to take the next step in your career, we would love to hear from you.

To apply, please submit your resume and a cover letter detailing why you are the perfect fit for this role.