Assistant Marketing Manager – Marine

5 days ago

Gold Coast, Queensland, Australia Private Advertiser Full time $90,000 - $120,000 per year

Company Overview

DCH Marine is a leading distributor of prestigious yacht brands in Hong Kong and Greater China since 2013. Today, its regional presence has expanded across Asia-Pacific, offering comprehensive solutions such as new Yacht Sales, Brokerage, Yacht Charter, After-Sales Support, and extensive marine related services.

DCH Marine are the exclusive Asia-Pacific distributors of Sunseeker and Saxdor Motor Yachts, along with Williams Jet Tenders for major markets in the region, serving customers with passion and excellence.

Position Overview

We are seeking a dynamic Assistant Marketing Manager to join our team. This individual will be an all-rounded, flexible and versatile marketer who will help with the growth of our yacht business across Australia and beyond. To be successful in this role, you should have hands-on experience and be able to turn creative ideas into effective marketing initiatives that align with DCH Marine's brand and business goals.

Responsibilities

  • Support the development and execution of marketing campaigns to increase brand visibility and promote marine and yacht products across Australia and the region.
  • Assist with a variety of organic and paid acquisition channels such as driving digital marketing strategies that increase brand awareness, traffic, generate leads and sales.
  • Assist in creating engaging content for digital platforms, print materials, and promotional assets, ensuring brand consistency.
  • Help manage social media channels including posts/stories, monitor and respond to messages in a timely fashion, and performance analysis.
  • Update website content and monitor online metrics.
  • Assist in customer relationship management (CRM) systems by updating the databases, managing and tracking campaigns through various channels including e-newsletter, WhatsApp etc.
  • Build relationships with industry players, agencies, and vendors.
  • Seek partnership opportunities with like-minded luxury brands.
  • Help oversee advertising campaigns across different channels and platforms, ensuring consistency and alignment with the brand image and goals.
  • Assist with planning and coordinating marketing activities such as boat shows, various events, brand activations, including logistics and vendor liaison.
  • Conduct research on customer demographics, competitors' strategies, and industry trends to inform marketing initiatives.
  • Manage and coordinate photo/video shoots.
  • Handle day-to-day marketing administration including scheduling, documentation, preparing marketing reports, and budget tracking.

Requirements and Skills

  • Degree or above in Marketing, Communications, Business, or a related field.
  • Minimum 5 years' experience in Marketing, preferably in the marine, automotive, or luxury lifestyle sectors.
  • Familiarity with digital marketing tools, social media platforms, and basic design software (e.g., Canva, Adobe Creative Suite).
  • Ability to interpret marketing data and provide actionable insights.
  • Strong eye for design and storytelling with experience in content creation and campaign execution.
  • Able to manage various agencies and external vendors.
  • Experience skills in event coordination and management.
  • Strong organizational, project management and planning skills. Able to prioritize multiple tasks under tight deadlines while maintaining work quality.
  • A highly motivated individual with an entrepreneurial spirit that can work independently and a self-motivator who can manage multiple priorities.
  • Excellent written and verbal communication skills.
  • Willingness to travel occasionally for events an

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