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Sales Manager

2 weeks ago

Sydney, New South Wales, Australia Software Co 🚀 Full time $104,000 - $130,878 per year

Are you an experienced sales leader with a passion for coaching and building high-performing outbound sales teams?

Do you thrive in a fast-paced environment where your leadership can directly influence growth and success?

Software Co
is on a mission to become Australia's most trusted software development partner. We build cutting-edge custom software, apps, and AI-powered solutions for startups and established enterprises across Australia and internationally.

We're now seeking an experienced
Sales Manager / Sales Coach
to lead, manage, and grow our outbound sales team. This is a career-defining opportunity for a dynamic, driven, and hands-on leader who thrives in a performance-oriented environment and knows how to coach and close.

Key Responsibilities:

Team Leadership & Coaching

  • Lead and inspire a growing outbound sales team.
  • Build a high-performance sales culture grounded in discipline, coaching, and accountability.
  • Conduct regular 1:1s, pipeline reviews, sales coaching sessions, and performance feedback.
  • Support team members to improve outreach effectiveness, engagement strategies, and conversion rates.

Sales Strategy & Execution

  • Develop and implement outbound sales campaigns, including cold calling, email, and LinkedIn outreach.
  • Personally contribute to sales execution—handling key accounts and strategic opportunities.
  • Guide the team through full sales cycles, from lead generation to closing.
  • Support preparation of proposals, presentations, and documentation to win competitive opportunities.
  • Own and participate in the delivery of
    executive-level presentations
    and RFP submissions for enterprise clients.

Process & Enablement

  • Build and manage sales systems, including CRM usage, task tracking, and reporting processes.
  • Collaborate with the director and marketing to align campaign strategies, messaging, and lead generation efforts.
  • Ensure the team is equipped with the right tools, training, and resources to succeed.
  • Continuously improve the sales process using feedback, data, and testing.

C-Suite & Enterprise Sales Engagement

  • Engage and build relationships with
    C-level executives and decision-makers
    in mid to large organisations.
  • Manage and drive
    complex, multi-stakeholder sales cycles
    involving long sales processes and high-value contracts.
  • Prepare and deliver
    high-quality proposals, commercial documentation, and presentations
    that align to client priorities.
  • Represent Software Co in high-stakes client meetings, negotiations, and closing discussions with professionalism and credibility.
  • Contribute to and help win
    multi-million-dollar service contracts
    through strategic thinking, negotiation skills, and superior communication.

Sales Enablement & Operations

  • Establish and manage CRM systems (e.g., HubSpot), reporting dashboards, and activity tracking.
  • Define and track KPIs, ensuring consistent and measurable progress against goals.
  • Work closely with marketing and leadership to align sales messaging, campaigns, and brand positioning.
  • Continuously improve sales processes, tools, scripts, and objection handling through a feedback loop and data.

Ideal Candidate Profile:

Experience & Background

  • 5+ years in B2B outbound sales, with at least 2 years in a sales manager, coach, or team lead role.
  • Proven success managing and scaling a
    performance-driven outbound team
    in software services, SaaS, or digital consulting.
  • Deep expertise in
    solution selling, consultative sales, and long-cycle enterprise deals.
  • Strong record in
    executive-level presentations
    , RFP submissions, and high-value service contract negotiation.

Skills & Attributes

  • Natural sales coach and people developer with exceptional leadership and motivational ability.
  • Outstanding communication and interpersonal skills, with
    impeccable written English
    .
  • Confident and persuasive in front of
    C-level stakeholders and boardroom presentations
    .
  • Strategic thinker with commercial acumen and strong understanding of business value drivers.
  • Highly organised, process-oriented, and data-driven in decision-making and performance management.
  • Ambitious, resilient, and driven to achieve team-based and individual goals.

What We Offer

  • Competitive salary + generous performance-based bonuses
  • Flexible hybrid work environment (Sydney HQ)
  • Direct influence on shaping the future of our sales team and GTM function
  • Work alongside a collaborative and entrepreneurial leadership team
  • A role that offers autonomy, impact, and upward mobility into a Head of Sales role
  • Exposure to diverse projects in
    custom software, AI, and digital transformation

About Software Co:

Software Co is an Australian-owned software development and digital innovation company that builds world-class technology solutions for startups and established businesses. We provide consulting, product design, custom software, web and mobile app development, AI-powered platforms, and ongoing growth support.

How to Apply:

To express interest, please submit your
resume and a short cover letter
outlining:

  • Your experience in outbound B2B sales and sales team leadership
  • Your coaching or training approach to salespeople
  • Key results you've driven in past roles

Lead. Coach. Close. Inspire.
Join Software Co and help shape the future of sales in one of Australia's fastest-growing software firms.