National Account Manager
2 days ago
Who We Are
At Daniel's Group, we don't just make donuts—we create deliciously craveable moments that bring joy to people's lives With beloved brands like Daniel's Donuts, Doughnut Time, Mr. Donut, Bay Bakery, and Anytime Donuts, we're expanding faster than a box of jam-filled donuts disappearing in a staff room.
We're known across Australia for our mouth-watering range of donuts, pies, barista coffee, shakes and sweet treats—crafted with the highest quality ingredients and served with a smile.
The donuts don't stop here though. We also own iconic wholesale brands like Doughnut Time, Mr.Donut, Anytime Donuts, and Bay Bakery. We're spreading sweet & savoury vibes far and wide. You'll find our treats stocked in some big names — Starbucks, Coles, Reddy Express, Woolworths, Ampol, and bp — so whether you're grabbing a coffee, fueling up, or doing the weekly shop, a donut fix, or savoury treat is never far away
We're also proud to say our donuts have hit the big screen — with recent collaborations alongside Netflix (Stranger Things) and Universal (Wicked –Part 2). Beyond our own range, we also manufacture for some of Australia's favourite brands including Bistro Morgan, FROPRO, Mason Baker, and Tasty. At Daniel's Donuts, we're all about creating iconic treats that make every moment a little more fun.
We're also super pumped to recently this year to be announced as the official donut provider of the AFL, serving club-themed donuts at Marvel Stadium and across the country through our online store.
Things never stop here at Donut land, and we need someone to move as fast as we do
And now, we're looking for an experienced Key Account Manager to help drive that next chapter of growth.
The Opportunity
You'll be the driving force behind some of our biggest and most exciting partnerships — managing strategic relationships and unlocking new opportunities that put Daniel's Donuts in more hands (and mouths) than ever before.
To grow the category, expand our presence, and identify new business opportunities in emerging channels as we roll out our next wave of growth.
What You'll Be Doing (and loving)
Account Management – Making Magic With Our Partners
Build, nurture, and grow amazing relationships with our key retail, corporate, and distribution partners
Bring our Joint Business Plans (JBPs) to life with retail partners — turning strategy into sweet, measurable wins
Be the go-to legend for all VIC-based key accounts, ensuring they get gold-standard service, fast communication, and genuine partnership
Hit (and ideally smash) sales targets and deliver on account-specific growth plans
Negotiate trading terms, promotions, and new product opportunities with confidence and commercial smarts
Team up with Marketing, Operations, and Supply Chain to make sure customer expectations — and Daniel's brand standards — are executed flawlessly
Dive into data to understand performance, category trends, and promo ROI, helping shape smarter business decisions
Business Development – Exploring the Next Frontier
Hunt down, validate, and launch new opportunities in emerging sectors (corporate catering, foodservice, travel, convenience, institutional… you name it)
Build a strong pipeline of prospects and turn them into long-term, high-value partnerships
Collaborate with internal teams to craft proposals, pricing, and activation plans tailored to each customer
Represent Daniel's at trade shows and industry events — boosting brand visibility while opening new doors and building future opportunities
Commercial & Strategic Impact
Share insights on market trends, customer needs, and competitors to help shape our strategic plans
Feed real customer and market feedback into New Product Development to help guide the next big Daniel's hit
Keep CRM records polished, accurate, and up to date — activity, forecasts, opportunities, all of it
Skills & Experience We're Looking For
3–5 years of crushing it in Key Account Management, Business Development, or similar roles — ideally in FMCG, food, or retail
A track record of real wins in account management or national account executive roles — you know how to grow accounts and keep them happy
Confident managing commercial negotiations, pricing discussions, and delivering meaningful sales growth
Strong business smarts — you understand P&Ls, pricing strategy, and what levers actually move the needle
A natural relationship-builder with top-tier communication skills — people simply enjoy working with you
A proactive, self-starting operator who can take the lead, work independently, and consistently drive outcomes
Solid analytical chops with the ability to turn numbers into insights — plus you're comfortable in Excel and CRM tools
A current driver's licence and the flexibility to hit the road across Victoria when needed
About You
You're commercially savvy, relationship-driven, and love seeing your work directly shape a brand's success story.
You bring:
Proven account management experience (ideally in FMCG or food manufacturing)
A track record of driving growth with major retailers or partners
Strong negotiation and communication skills — with a dash of creativity
A proactive, positive attitude — and maybe a sweet tooth too
Why You'll Love It Here
At Daniel's, you'll join a passionate team that's scaling fast, innovating constantly, and having a lot of fun along the way. We offer:
A generous base salary + car allowance + performance bonus
Be part of an iconic Australian brand with an exciting growth story
A dynamic, growing business with huge career potential
A culture built on positivity, collaboration, and donuts. (Lots of donuts.)
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