Digital Marketer

1 day ago

Melbourne, Victoria, Australia Bright Labs Full time

Bright Labs is a full-service digital agency delivering performance-first digital solutions across strategy, creative, development, and marketing. We're known for creating moments of magic, and now we're looking for a sharp, data-led digital marketer (a specialist in paid media advertising) to help us make even more.

We're seeking a Digital Marketer / Paid Media Specialist who thrives on hitting targets, crafting campaigns that convert, and working closely with a team of strategists, designers, and developers to drive exceptional outcomes for our clients.

What you'll be responsible for:

  • Manage end-to-end paid media campaigns across Google Ads (Search, Shopping, Display, YouTube) and Meta (Facebook, Instagram)
  • Expand and optimise campaigns across TikTok, Pinterest, YouTube and other platforms as needed
  • Continuously test and refine audiences, creative, placements, and bid strategies
  • Brief and collaborate with our creative and development teams to ensure assets and landing pages support conversion
  • Create and present clear, actionable performance reports with insights that drive decision-making
  • Maintain tracking and attribution accuracy via GA4, GTM, and platform pixels
  • Stay on top of platform updates and trends, recommending new growth opportunities

What we're looking for:

  • 3+ years' experience in performance marketing, ideally in an agency or high-growth brand environment
  • Proven hands-on experience across Google and Meta ad platforms, managing campaigns, optimising spend, and delivering clear ROI
  • Strong understanding of conversion metrics, attribution, and audience segmentation
  • Confident using feed management tools, with experience in product feed optimisation
  • You love testing. Not just ads, but creative angles, headlines, offers, and CTAs
  • Proactive, collaborative, and capable of translating complex data into plain-English insights for clients or colleagues

Bonus points for:

  • Experience with EDM, SMS, CRM platforms (e.g. Campaign Monitor, Mailchimp, Kalviyo, Hubspot)
  • Familiarity with the health & wellness, education, or e-commerce sectors
  • A love of data dashboards and turning chaos into clarity

Why join Bright Labs

You'll be working with a team that cares about quality, creativity, and growth, yours included. We offer:

  • A supportive team and values-led culture
  • Flexibility (WFH hybrid) and a Melbourne CBD office
  • A broad range of clients and industries, from national brands to regional disruptors
  • Real ownership, meaningful work, and the space to do your best

We look forward to meeting you

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