Marketing and Communications Manager

4 days ago

Braybrook, Victoria, Australia Australian Vietnamese Women's Association Full time $88,796 - $120,000 per year

Who we are

A unique organisation in the Vietnamese Diaspora in both size and diversity of services.The Australian Vietnamese Women's Association Incorporated, formerly, Australian Vietnamese Women's Welfare Association, has been serving the community since its establishment on January 15th, 1983.

We are consistent

Despite changes in technology and society, our core mission has stayed the same, which is a testament to the enduring relevance of our work. We remain committed to our goals and look forward to continuing to serve our community in the years to come.

We are diverse

We offer a wide variety of programs and support to meet the unique needs of our community.

We believe that this diversity is what makes us stronger and better able to serve those who rely on us. Whether you're seeking assistance for yourself or a loved one, you can trust that our organization is committed to providing compassionate and effective care to all.

What's in It for You:

  • SCHADS Award with all entitlements
  • Up to $15,900 salary packaging, plus $2,950 meal and entertainment card benefits
  • Flexible working arrangements, with partial work from home, allowing work/life balance
  • Excellent workplace culture with ongoing support, training, and development
  • Great benefit with Employer-funded Paid Parental Leave (Conditions applied)
  • Wellness being with Employee Assistance Program (EAP)
  • Free Flu shots

Job Description

1. Purpose of Role:

The Marketing & Communication Manager will be an experienced and innovative professional, with considerable knowledge and experience in the development and delivery of marketing, communication and community awareness initiatives. This role is responsible for owning the organisation's marketing plan, setting priorities, and driving measurable results. This role provides strategic direction across campaigns and communications, acts as the final approver for English copy, and ensures alignment with business development goals. The manager shields the CEO from item-level editing while ensuring the highest standards of execution.

2. Main Duties and Responsibilities:

1. Strategic & Planning

  • Oversee the development, implementation and evaluation of the AVWA brand and marketing strategy
  • Develop and deliver quarterly marketing and communications plans, incorporating both brand and project-specific initiatives.
  • Define and track KPIs to measure marketing performance, ROI, and impact.
  • Establish and maintain an approval matrix for marketing and communications activities to streamline processes.
  • Align marketing strategy with business development and organisational goals.

2. Campaigns & Channels

  • Design and oversee integrated channel and campaign strategies (digital, print, events, PR, social media, etc.) aligned to organisational goals.
  • Provide final approval for campaign concepts, English-language copy, and channel choices.
  • Monitor campaign execution and provide post-campaign and post-event ROI analysis.

3. Leadership & Team Management

  • Chair triage/Work-in-Progress (WIP) meetings to prioritise briefs and allocate resources effectively.
  • Provide coaching, guidance, and feedback to the marketing and communications team.
  • Foster a high-performance culture with a focus on creativity, accountability, and results.
  • Conduct post-campaign and post-event ROI analysis and report outcomes.

_ 4. Stakeholder Management & Communications_

  • Lead and manage internal and external stakeholder communications, ensuring alignment and consistency across projects.
  • Work closely with senior leadership, project teams, and external partners to ensure messaging supports organisational objectives.
  • Ensure close alignment with Business Development to support revenue and growth.
  • Develop and implement strategic communication and marketing strategies (both internal and external) for key projects and initiatives
  • Act as a key liaison with business development to ensure marketing activities directly support growth opportunities.

5. Day-to-Day Responsibilities:

  • Chair triage/WIP meetings to ensure smooth workflow management.
  • Review and prioritise incoming briefs to maximise impact.
  • Coach and mentor the marketing team to deliver high-quality outputs.
  • Provide final sign-off on English-language copy to maintain brand consistency and quality.
  • Approve final campaign and channel choices to ensure strategic alignment.

The above list is not exhaustive and the role may change to meet the overall objectives of AVWA.

Desired Skills and Experience

Essential:

  • Demonstrated experience in leading social marketing campaigns (community awareness/behaviour) and/or experience with community engagement methodologies
  • Highly developed strategic marketing, communications, and project management skills
  • Proven track record in successful delivery and evaluation of campaigns.
  • Demonstrated experience in developing successful marketing and communication strategies
  • Proven ability to lead and effectively manage the performance, output and development of direct reports
  • Proven track record in building and managing relationships with a range of internal and external stakeholders including senior executives
  • Excellent command of English copywriting and editing; able to ensure clarity, tone, and brand consistency.

Desirable:

  • Tertiary qualification in marketing, communications, media or related field.
  • Strong leadership and team management capabilities.
  • Excellent communication and copywriting skills in English.
  • Bilingual skills (Vietnamese highly desirable).

Job Type: Full-time

Pay: From $88,796.06 per year

Benefits:

  • Employee discount
  • Parental leave
  • Salary packaging
  • Work from home

Work Location: Hybrid remote in Braybrook VIC 3019

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