Digital Marketing Specialist

5 days ago

Sydney, New South Wales, Australia We Are Welcome Full time $104,000 - $130,878 per year

Welcome is one of Australia's leading & most awarded full service agencies. We are looking for a Digital Marketing Specialist to join our amazing marketing team. You'll own both campaign planning (strategic) and hands-on delivery (execution) to drive growth for ambitious Australian brands. We have strong pathways of career growth with high performers progressing rapidly through the ranks and we support our people with hyper personalised training and development.

If you're looking to work with great brands, clients, people and be challenged day to day to develop and grow your skills, whilst bringing great value to our clients businesses, and having fun whilst we are at it, we would love to hear from you.

What You'll Be Doing
  • Lead the development and optimisation of Google Ads campaigns across Search, Display, Shopping, and YouTube to maximise ROI.
  • Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
  • Analyse data in Google Analytics, Google Ads, and Tag Manager to track results, generate insights, and refine strategies.
  • Advanced analysis proficiency in Google Analytics is required to effectively track results and generate actionable insights.
  • Manage budgets and bid strategies to ensure campaigns deliver cost-effective outcomes.
  • Manage and optimise all digital touchpoints (app, website) to ensure information is correct and up to date.
  • Drive eDM strategy, consistently seeking opportunities to improve engagement and sales—refining templates, mapping customer journeys, and benchmarking best practice.
  • Complete monthly reporting and post-campaign analyses to track impact, generate insights, and provide clear recommendations for improvement.
  • Manage loyalty program databases, always exploring ways to elevate engagement and retention.
  • Collaborate with sales and marketing teams to align advertising efforts with business goals and create compelling ad copy and landing pages.
  • Support other digital channels (social media, email, content) to strengthen the overall marketing mix.
  • Stay current on Google Ads changes and digital advertising trends, ensuring the agency maintains a competitive edge.
  • Continuously identify and implement new processes to improve operating rhythms and campaign efficiency.
What We're Looking For
  • 5+ years' experience in digital marketing, with a proven track record of running successful Google Ads campaigns.
  • Expertise in Google Ads, Google Analytics, Tag Manager, and keyword planning tools.
  • Strong data analysis skills, able to translate numbers into actionable insights.
  • Excellent communication skills for writing compelling ad copy, presenting campaign results, and collaborating across teams.
  • Strong project management, able to manage multiple campaigns and priorities in parallel.
  • Creative thinker with a passion for testing, learning, and optimising campaigns for peak performance.
  • Bachelor's degree, strong organisation, initiative, and a solution-focused mindset.
  • Confidence without ego and a genuine desire to learn and progress.
Bonus points for
  • Experience with website management (WordPress/CMS), CRM, customer journey mapping, email marketing, and cross-channel optimisation.
Why join Welcome?

Join a nimble, expert team that values collaboration, results, and career growth. If you thrive in both strategic planning and hands-on execution, Welcome offers a supportive springboard for future leadership.


Ready to apply? Send your CV and a short note highlighting a campaign you led and its impact. Let's create something unforgettable together.

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