Digital Marketing Specialist

3 days ago

Sydney, New South Wales, Australia Hamilton Island Enterprises Limited Full time $80,000 - $120,000 per year
DIGITAL MARKETING SPECIALIST - St Leonards, Sydney

Hamilton Island is seeking an experienced and results-driven Digital Marketing Specialist to join our Sydney-based team. Reporting to the Director of Digital & Data, you'll play a pivotal role in driving direct online bookings through the strategic management of digital marketing campaigns, optimisation of booking funnels, and delivery of compelling digital content across our platforms.

This is a fantastic opportunity to bring your expertise in paid media, conversion optimisation and digital content strategy to one of Australia's most iconic tourism brands.

Why you'll love working with us
  • Work-life balance - office-based Mon -Thurs with work-from-home Fridays
  • Exclusive perks - free on-site gym, subsidised fitness classes, and discounts on health insurance, travel insurance, and holidays to Hamilton Island
  • Great location - close to St Leonards train station and the new Crows Nest Metro
  • Be part of something iconic - work with one of Australia's most recognised holiday destinations
Where you'll make an impactDigital Media Management
  • Strategise and optimise always-on digital advertising campaigns across various channels, including SEM, Meta Search, Affiliate Marketing and direct response display 
  • Cultivate and maintain relationships with external partners, including digital agencies and vendors
  • Develop and monitor budgets, track performance against KPIs, and present actionable insights to senior management
  • Collaborate with cross-functional teams to produce copy and digital assets for advertising campaigns
  • Implement robust campaign tracking mechanisms to measure and analyse KPIs including ROI, conversion rates and customer acquisition costs
  • Present performance reports and insights to senior management with recommendations for continual improvement
Booking Funnel and Booking Engine Conversion Optimisation
  • Conceptualise, create, and A/B test website messaging campaigns to enhance cross-selling, up-selling and conversion rates
  • Develop and execute Cart Abandonment programs utilising booking engine data to retarget and recapture potential bookings
  • Conduct routine QA and UAT on Booking Engines to ensure functionality, relevant messaging and improved user experience
  • Employ a data-driven approach to optimise acquisition and retargeting strategies, increasing online conversion rates, customer acquisition and revenue
Content Production & Optimisation
  • Develop and provide support for new online direct USP projects such as exclusive package inclusions for the direct channel
  • Strategically showcase 'Book Direct' USPs at every digital touchpoint
  • Create and optimise landing pages using UX principles and audience segmentation (e.g. personalised itinerary webpages)
  • Collaborate with stakeholders to oversee design and development of microsites aligned with SEO and UX best practices
  • Craft tactical and functional messaging that resonates with target audiences and delivers on communication objectives
  • Analyse website data to optimise site structure and content, driving conversions and efficiency
  • Ensure all websites are tuned for search engine visibility and user experience
  • Manage and maintain relevant SEO and UX tools and platforms, staying current with industry advancements
What we're looking for

The successful candidate will have proven experience in digital marketing with a focus on campaign management, conversion optimisation and content production. Strong analytical and project management skills are essential, along with the ability to work effectively with both internal stakeholders and external partners.

To be successful, you'll need:
  • Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
  • Proficiency in digital advertising platforms (e.g., Google Ads, Meta Ads), Content Management Systems (eg. Kentico) and web analytics tools (e.g., Google Analytics).
  • Knowledge of SEO best practices and experience with UX/UI principles is highly advantageous
About Hamilton Island

Our mission is to share the wonder of Hamilton Island with the world by creating wonder-filled experiences for our guests, employees and community.

Every team member plays a role in shaping those experiences - making Hamilton Island not just a great place to visit, but a great place to work.

A little island can do wonders - make your next career move one to remember. Apply now

Please include a cover letter with your application addressing how your skills and experience align with the core responsibilities of the role. 

  • Digital Marketing Strategist

    5 days ago

    Sydney, New South Wales, Australia DNM Digital Full time $60,000 - $120,000 per year

    Job Title:Digital Marketing Strategist Location:Sydney, Australia (Hybrid options available) Salary:Up To $90,000 + Super + Uncapped Commissions We Offer:Up to $90,000 salary excluding super (can be flexible depending on the candidate)Commission structure$1,000 training budget per yearPaid birthday leaveMonthly team lunchesQuarterly team eventsHybrid WFH set...

  • Digital Marketing Specialist

    2 weeks ago

    Sydney, New South Wales, Australia Private Advertiser Full time $90,000 - $120,000 per year

    About usWe are a leading E-Commerce company in Australia. Our mission is to provide the best shopping experience for our online customers. We are a fast growing business and expanding into different online opportunities. We partnered with many world famous brands and are looking to maintain our leader position as well as taking any challenges on the path to...

  • Digital Marketing – HubSpot Implementation

    2 weeks ago

    Sydney, New South Wales, Australia Digital Stand Full time

    The RoleWe are seeking a Digital Marketing / HubSpot Specialist for a full-time position. In this role, you'll be responsible for setting up, configuring, and optimising the HubSpot CRM and marketing automation to drive client success. You'll work closely with our team and clients to ensure seamless execution of HubSpot-based strategies.Key...

  • Digital Marketing Specialist

    3 days ago

    Sydney, New South Wales, Australia Bigfoot Fundraising Full time $90,000 - $120,000 per year

    We're growing Bigfoot Fundraising is looking for our next Digital Marketing Executive to help make an impact with purpose-driven organisations and drive marketing growth that matters. About UsAt Bigfoot Fundraising, we help for-purpose organisations make a bigger impact through better digital. We work with some of Australia and New Zealand's most inspiring...

  • Digital Marketing Specialist

    7 days ago

    Sydney, New South Wales, Australia Outsource2us Full time $90,000 - $120,000 per year

    Digital Marketing Specialist – Paid Ads & SearchWe're looking for a results-driven Digital Marketing Specialist to join our team and take ownership of our paid advertising, paid search campaigns, and SEO strategy. If you're passionate about performance marketing and thrive on data-driven decision-making, this role is for you.What You'll DoPlan, execute,...

  • Freelance Performance Marketing Specialist

    6 days ago

    Sydney, New South Wales, Australia Digital Full time $60,000 - $120,000 per year

    Hire Digital is seeking aFreelance Performance Marketing Specialistto manage and optimize paid media campaigns across LinkedIn, Google, and Meta platforms for a client in the healthcare sector. The ideal candidate is Sydney-based and understands the nuances of AHPRA-compliant advertising to ensure ethical, regulatory-compliant messaging.ResponsibilitiesPlan,...

  • Digital Marketing Specialist

    1 day ago

    Sydney, New South Wales, Australia Schneider Electric Full time $60,000 - $100,000 per year

    Digital Marketing SpecialistSchneider Electric | Sydney | Hybrid | Full-Time Join a team where digital marketing drives real-world impact.At Schneider Electric, we're leading the global shift toward energy efficiency, sustainability, and digital transformation. As the World's Most Sustainable Company, we're not just building smarter homes and...

  • Digital Marketing Specialist

    2 weeks ago

    Sydney, New South Wales, Australia IC Markets Australia Full time $60,000 - $120,000 per year

    Role OverviewWe are seeking a results-driven and data-savvy Digital Marketing Specialist to join our marketing team in Sydney. This role is primarily focused on the development, execution, and optimization of digital marketing campaigns across various platforms to drive brand visibility, lead generation, and client acquisition. In addition, the role will...

  • Marketing Automation Specialist

    2 weeks ago

    Sydney, New South Wales, Australia Digital Full time $90,000 - $120,000 per year

    We are seeking aMarketing Automation Specialist (Contract, Remote)to support our client's APAC marketing operations. The ideal candidate will have hands-on expertise in Marketo and Salesforce, with a strong background in building and optimizing lifecycle processes, lead management, and campaign execution. You will play a key role in ensuring seamless...

  • Digital Performance Manager

    2 weeks ago

    Sydney, New South Wales, Australia Pais Digital - The Performance Marketing Agency Full time $80,000 - $120,000 per year

    Digital Performance Manager | Lead Growth for Tier-1 & Global Brands | Sydney OfficeAbout UsPais Digital is one of Australia's most dynamic digital performance marketing and technology agencies. We deliver end-to-end, data-driven strategies and execution for some of Australia's most recognised and ambitious brands — including ASX-listed companies and...