Digital Marketing Specialist

2 weeks ago

Sydney, New South Wales, Australia Private Advertiser Full time $90,000 - $120,000 per year

About us

We are a leading E-Commerce company in Australia. Our mission is to provide the best shopping experience for our online customers. We are a fast growing business and expanding into different online opportunities. We partnered with many world famous brands and are looking to maintain our leader position as well as taking any challenges on the path to success.

Tasks & responsibilities

  • The Digital Marketing Specialist is responsible for developing and managing the digital marketing strategy to drive awareness, consideration, and sales across the Retail, Marketplace, and e-commerce sales channels.
  • The Digital Marketing Specialist works closely with Digital Marketing Manager and CEO, 

    Marketing/Creative, CRM, and e-commerce teams, managing an advertising budget and media agency.
  • Drive website traffic and enhance conversion via digital marketing channels such as SEO, social media, SEM, email strategy
  • Measure and report on performance of digital channels and campaigns and assess against targets for ROI and KPIs
  • Collaborate closely with sales, marketing, and product teams to identify target accounts, create personalised campaigns to nurture leads and drive customer acquisition and retention.
  • Continuously analyse and report on the performance of account-based marketing campaigns, leveraging data-driven insights to optimise and refine strategies.
  • Collaborate with cross-functional teams to ensure alignment and a seamless customer experience across all marketing touchpoints

Qualifications & experience

  • 3+ Years experience in Digital Marketing industry
  • eCommerce - experienced in B2C or B2B eComm businesses
  • CRM - experienced in using Mailchimp, Klaviyo, Braze (or similar) build, plan, test, report.
  • Strong analytical and data-driven decision-making skills.
  • Social - Strategy, Plan and roll out, influencer management experience
  • Digital Advertising - Using data and metrics to plan and roll out GoogleAds, and Social Ads
  • Excellent written and verbal communication skills.

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