Freelance Performance Marketing Specialist

2 days ago

Sydney, New South Wales, Australia Digital Full time $60,000 - $120,000 per year

Hire Digital is seeking a
Freelance Performance Marketing Specialist
to manage and optimize paid media campaigns across LinkedIn, Google, and Meta platforms for a client in the healthcare sector. The ideal candidate is Sydney-based and understands the nuances of AHPRA-compliant advertising to ensure ethical, regulatory-compliant messaging.

Responsibilities

  • Plan, execute, and optimise campaigns across LinkedIn Campaign Manager, Google Ads, and Meta Business Manager.
  • Create targeted campaigns focused on lead generation and acquisition growth.
  • Develop and refine audience segmentation strategies to improve lead quality.
  • Produce compliant, compelling ad copy and creative aligned to brand and AHPRA standards.
  • Conduct A/B testing on bidding strategies, messaging, creative formats, and landing pages.
  • Monitor campaign pacing and performance, delivering weekly insights and optimisation actions.
  • Track conversions using analytics platforms and ensure robust attribution setup.
  • Collaborate with internal stakeholders on goals, timelines, and performance updates.

Requirements

  • Must be based in Sydney, Australia, to comply with AHPRA advertising regulations.
  • Proven track record managing performance campaigns across LI, Google & Meta.
  • Experience working in healthcare or a regulated industry is preferred.
  • Strong analytical mindset and familiarity with dashboards and reporting tools.
  • Excellent communication skills with the ability to translate performance data into action.
  • Able to work independently and proactively in a part-time capacity.

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