Social Media Specialist

The role We're hunting for a social media dynamo who lives and breathes travel

You're the creative genius behind YHA's social voice, crafting thumb-stopping content that transforms casual scrollers into experience seekers. You'll be our trendspotting, story-telling, community-building social media wizard who knows exactly how to make YHA look like the coolest places on earth.

From capturing 'insta moments' at YHA locations to launching engaging campaigns that gets everyone planning their next Aussie escape, you'll be juggling strategy with spontaneity. Think authentic storytelling that makes people want to connect with a community of travellers and discover YHA properties and the destinations they exist in.

You'll develop killer social strategies, manage our social tribe, and create content so good it practically forces people to hit 'follow'. Whether you're travelling our network searching for that perfect reel, responding to comments (or posts), or spotting a trend brewing, you'll keep YHA buzzing in all the right feeds.

Who we are

For over 80 years, YHA Australia has been the go-to property network for curious travellers, budget-conscious adventurers, and anyone who believes the best stories happen when you connect with others. We're not just about beds and walls (though ours are pretty epic) – we're about creating those pinch-me moments.

What makes us different? We're a not-for-profit with serious heart. Our profits get reinvested making our spaces more awesome, funding sustainability initiatives, and creating positive change that actually matters. No shareholders– just more amazing experiences for you and a better world for everyone.

Our 19 properties are basically content creator heaven. Wake up to Sydney Harbour views that break the internet, sleep in actual prison cells in Fremantle (the stories write themselves), find your zen in eco-retreats tucked into National Parks, or catch sunsets in Byron Bay that'll make your followers question their life choices.

Plus, we're part of Hostelling International – that's 3,000+ spots across 70+ countries where your YHA membership gets you in the door. Think of it as your passport to a global community of explorers, storytellers, and people who get that the best adventures happen when you travel with purpose.

We believe every trip should be more than just ticking destinations off a list. It should challenge you, connect you, and inspire you to protect the incredible world you're discovering – one scroll-stopping post at a time.

What you'll get to do

Think bigger than just posting content – you'll be the mastermind behind YHA's entire social strategy, crafting campaigns that inspire travellers to choose YHA for their Australian travel experiences.

• Develop and execute social media strategies that drive real engagement and conversions across Instagram, TikTok, Facebook, YouTube and emerging platforms
• Create scroll-stopping content – plan, film, edit and publish video content that captures the YHA experience and gets people talking
• Collaborate with properties to help and inspire them develop their own social media content (EGC), providing guidance, training and best practices to ensure consistent brand application
• Build communities through strategic engagement, fostering genuine conversations and growing our tribe of travel-obsessed followers
• Partner with influencers who align with our values and can amplify our reach to new audiences
• Collaborate on paid campaigns with internal teams and agencies, optimising performance across organic and paid initiatives
• Stay ahead of trends – scout emerging platforms and test new content formats to keep YHA at the forefront of social innovation
• Travel our network to capture authentic property content, atmosphere and moments that showcase what makes each YHA location special

What we're looking for

You're our person if social media isn't just what you do – it's who you are. We need someone who lives and breathes digital content and can turn wanderlust into bookings.

• Platform expertise across Facebook, Instagram, TikTok and YouTube, with strong knowledge of emerging platforms and those used in international markets
• Content creation skills including strong writing, photography and video editing abilities that make people stop scrolling
• Marketing fundamentals with the creativity and strategic thinking to make campaigns that actually convert
• Technical proficiency with Adobe Suite, Canva, Meta Business Suite, Google Analytics and social media management tools
• Travel passion with ideally some experience in travel or hospitality industries
• Collaborative spirit with excellent communication skills, attention to detail, and experience coordinating campaigns and working with cross-functional teams
• Performance mindset – you love testing, measuring and optimizing to achieve better results
• Adaptable and forward-thinking, with a sharp awareness of evolving media trends and audience behaviours.
• Confident and authentic on camera, with a natural ability to connect and communicate across diverse platforms.

Our Values

Our values are at the heart of our organisation and the foundation of our culture. They are our compass, guiding our decisions and actions.

• Collaborate, listen and connect
• Care for people and planet
• Create positive experiences
• Always evolve

What's in it for you

• Travel Perks: Free stays across our network – because we love travel as much as our members do
• Team Adventures: Opportunities to visit other locations for team building and training
• Discounts: Access to benefits at various stores and across the YHA network
• Growth: Professional development and career opportunities throughout YHA
• Cultural Flexibility: Swap standard public holidays for ones that have personal meaning
• Wellbeing Support: For you and your immediate family through our Employee Assistance Program
• Referral Program: Know someone great? We reward successful candidate referrals

Ready to turn your social media obsession into your dream career? Apply now and show us your best work