Social Media

About Us:

Leisures Shoe Boutique is a family-owned women's footwear retailer with a head office based in Belrose. We operate five stores across Sydney and one in Orange, NSW, along with a rapidly expanding online business that we're eager to scale. To support this growth, we're looking to elevate our digital presence through dynamic social media and digital content strategies. Our team is small, close-knit, and supportive, offering great opportunities for professional development and exposure to diverse areas of the business.

The Role: We're seeking a creative and driven part-time Social Media & Digital Content Coordinator to help us on-site to develop and manage high-quality content across our social media platforms. This team member will oversee and coordinate both our paid and organic social media. Reporting to the Marketing Manager, you'll play a key role in increasing Leisures' online visibility and engagement. This is an exciting opportunity to implement data-driven strategies and produce compelling content that showcases our products and brand initiatives.

Key Responsibilities:

• Develop and execute social media strategies to increase audience engagement and strengthen Leisures' digital presence.
• Conceptualise, schedule and create engaging content for platforms such as Facebook and Instagram.
• Oversee and implement social media paid advertising, including budget management and performance tracking.
• Collaborate with the Marketing team to craft stories that reflect our brand messaging.
• Work closely with our in-house photographer and videographer to create fresh, engaging visual content.
• Partner with the graphic design team to develop social media campaigns for key retail periods (e.g., Mother's Day, Black Friday, Christmas) and new product launches.
• Ensure brand voice and messaging is in alignment with marketing campaigns (especially email).
• Develop partnerships with relevant influencers and brand ambassadors to expand reach and create impactful content.
• Monitor and report on social media data, identify trends, and optimise campaigns based on insights and performance.
• Building a positive online community, including responding to comments and messages.
• Stay up-to-date with the latest social media trends and tools, applying innovative strategies to keep our brand fresh and relevant.
• Work with external partners (e.g., agencies and marketing consultants) to achieve social media goals.

What You Need to Succeed:

• Proven experience managing and growing social media platforms and creating engaging content.
• A solid track record of creating and optimizing META (Facebook and Instagram) ad campaigns.
• Strong analytical abilities to measure campaign performance and make data- driven decisions.
• Basic experience in tools such as Canva, CapCut, and Adobe Suite for designing static, video, and animated content.
• Excellent communication skills and the ability to maintain a consistent brand voice across all platforms.
• Ability to work well in a small team and be flexible according to the business needs.
• Able to work on-site out of our offices in Belrose.
• Proven experience managing and growing social media platforms and creating engaging content.
• A solid track record of creating and optimizing META (Facebook and Instagram) ad campaigns.
• Strong analytical abilities to measure campaign performance and make data- driven decisions.
• Basic experience in tools such as Canva, CapCut, and Adobe Suite for designing static, video, and animated content.
• Excellent communication skills and the ability to maintain a consistent brand voice across all platforms.
• Ability to work well in a small team and be flexible according to the business needs.
• Able to work on-site out of our offices in Belrose.