Social Media Lead

3 days ago

Sydney, New South Wales, Australia TheDriveGroup Full time $90,000 - $120,000 per year

Work with an iconic travel and lifestyle brand. 

This brand doesn't just show up on social; it shapes culture, builds community, and drives real-world connections. They're now seeking a digitally-native, creatively-driven social lead who knows how to spark conversation, ride (and start) trends, and turn followers into lifelong fans.

The Role

This is a strategic and creative leadership role. You'll oversee the full social media function globally, including content strategy, community management, influencer partnerships, and campaign execution across platforms like TikTok, Instagram, YouTube, LinkedIn, and whatever comes next.

What You'll Be Responsible For

  • Leading and executing the global social media strategy
  • Managing a channel-specific content calendar tied to global campaigns and cultural moments
  • Creating and curating high-impact, native-first content that aligns with platform trends
  • Driving community engagement and building authentic relationships with influencers, creators, and fans
  • Collaborating with internal teams to ensure social is baked into every brand campaign
  • Using data and insights to optimise content, report on performance, and evolve the strategy
  • Mentoring and developing the in-house Social Specialist

What They're Looking For

This role is ideal for someone with a track record of building buzz, not just publishing posts. This is your opportunity to shine and showcase what you've done

You'll need:

  • 5+ years of experience across social media
  • Proven experience leading strategy and hands-on content creation across TikTok, Instagram, YouTube, and LinkedIn
  • Comfort working with influencers, creators, and community-led campaigns

Additional Information

  • Competitive salary
  • Hybrid (Tues, Weds, Thurs)

How to Apply:

Apply directly to this job OR send your resume to 

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TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.

We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.

If you have the right skills and attitude we would love to hear from you

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