Creative & Content Lead — Premium Personal Care & Baby Brands

4 days ago


South Yarra, Victoria, Australia Zeta Group Pty Ltd Full time $80,000 - $120,000 per year
About the Role

We're looking for a hands-on, highly creative content lead who lives and breathes TikTok + Instagram. Someone who understands short-form storytelling, premium aesthetics, and the power of great UGC.

If you can turn everyday moments into scroll-stopping content — we want you.


What You'll Do
  • Create high-performing TikTok/Reels content ideas
  • Build and manage a monthly content calendar
  • Direct UGC creators and brief them with script/shot ideas
  • Work with a video editor to produce short-form content
  • Approve all posts before they go live
  • Track performance and optimise based on results
  • Develop hooks, scripts, and content concepts
  • Stay ahead of social trends and viral formats

What You Need
  • 2–5 years experience in content creation or social media
  • Strong portfolio of TikTok/Reels/UGC content
  • Ability to ideate, script, brief, and review content
  • Modern, premium visual style
  • Strong understanding of Gen Z & Millennial culture
  • Excellent short-form copywriting
  • Fast execution, great intuition, trend-aware

Bonus Skills
  • Experience in beauty, lifestyle, wellness, or parenting
  • Basic video editing (CapCut/Final Cut)
  • Photography or design skills
  • Comfortable occasionally filming simple POV clips

Why Join
  • Huge creative freedom
  • Fast-moving, founder-led environment
  • Chance to shape a major brand's entire social identity
  • Pathway to Head of Creative as we scale
  • Flexible working arrangements

How to Apply

Please send:

  • Your CV
  • Link to your TikTok/Instagram or portfolio
  • 3–5 examples of content you've created


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