Content and Social Media Manager

Location: Melbourne (Hybrid)

Type: Full-Time

Reports to: Head of Marketing

If you're a content-savvy creative with 3+ years of hands-on experience and a passion for building world-class personal brands, this is your chance to step into a fast-paced, high-growth role working directly with one of Australia's most recognisable business figures.

About Us

Aaron Sansoni Group International (ASGI) is one of Australia's leading success stories in entrepreneurial and business education. We've empowered over 700,000 students across 135 countries and 150+ industries, helping everyday people build businesses and empires from the ground up.

Founded by Aaron Sansoni, Forbes' #1 Business Mentor in Australia, AFR Young Rich Lister, and the investor behind more than 200 companies' worth over $250M, we combine proven strategies with powerful education that delivers real results.

Now, we're expanding fast and building a world-class media team. If you're a creative powerhouse who loves turning ideas into content that moves people, we want to hear from you. We've built the strategy. Now we need the right person to bring it to life.

The Role

This isn't your typical "post and hope" content gig. As our Content & Social Media Manager, you'll be working side-by-side with Aaron to capture, edit, and publish powerful content that builds brand equity, drives virality, and connects deeply with our growing global audience.

From short-form reels and TikToks to long-form YouTube vlogs, you'll be the driving force behind content that not only gets views but gets results. You'll also play a pivotal role in bringing our newest brand, Empire Movement, to life, designed to inspire and equip the next generation of entrepreneurs.

If you live and breathe social trends, have strong video editing chops, and are excited to help shape the online presence of ASGI, keep reading.

What You Will Do

• Execute the Aaron Sansoni Media Strategy: Own daily and weekly content output targets across all major platforms, including reels, shorts and vlogs / long-form content pieces

• Lead content ideation, strategy, and execution for both Aaron's personal brand and the new 'Empire Movement' brand (focused on helping people become entrepreneurs)

• Work directly with Aaron on filming sessions capturing authentic direct-to-camera and behind-the-scenes content.

• Edit short-form content (Reels, TikToks, Shorts) for virality and engagement.

• Oversee long-form YouTube vlog production (weekly pillar content that humanises Aaron and fuels cross-platform repurposing).

• Work alongside the videographer to ensure content capture aligns with brand needs and the weekly content pipeline.

• Travelling to and from key events to capture select pieces of content with Aaron that critical to the overall strategy

• Collaborate with the marketing team to integrate content into campaigns and ensure consistent brand presence.

• Write engaging captions, hooks, and post copy aligned with Aaron's brand voice.

• Schedule and distribute content using Hootsuite and other publishing tools.

• Track, analyse, and report on content performance constantly refining based on audience insights and platform trends.

What We Are Looking For

• 3+ years' experience in content creation, social media management, or digital production.

• Proven track record creating short-form content that performs on TikTok, Instagram Reels, and YouTube Shorts.

• Comfortable filming and directing with talent (Aaron Sansoni) and coordinating with videographers.

• Strong video editing skills

• Experience running long-form YouTube content production.

• Excellent communication and collaboration skills to work cross-functionally with a marketing team.

• Strong understanding of social algorithms, hooks, and current trends.

• Organised, creative, and thrives in a fast-paced environment.

Why Join Us

• Work directly with a globally recognised entrepreneur and investor

• Creative control and ownership over content strategy execution

• Subsidised gym membership and quarterly team experience days

• Flexible hybrid work (1–2 days WFH per week)

• Fast-track onboarding and 3-month training & induction program

• Access to all Aaron Sansoni Group's premium training programs

• Family and friend discounts to our live training events

• Career growth opportunities across Aaron Sansoni's portfolio of companies

How to Apply

We do not hire ordinary. We want someone who lives for content, moves fast, and is hungry to build something extraordinary. To stand out, include a short cover note that:

• Links to your best content work or portfolio (Reels, TikToks, Vlogs, etc.)

• Highlights a content win you're proud of (views, engagement, reach, or result)

• Show us who you are, and why you're the one to build Aaron's brand to the next level

The ASG Way – ROLE

• Relentless: We do whatever it takes | We get it done | We will always get our results

• Obligation: We live in obligation | We love our students | We love our team

• Leadership: We are self-leaders first | We show up | We take ownership

• Excellence: We find answers | We keep evolving | We deliver empowerment, education and experience