Social Media Content Manager

About CALIBRE

Founded in 1989, CALIBRE has surpassed 35 years as Australia's benchmark for elevated menswear.

Our obsessive focus on creating exceptional product has solidified our place as the destination for wearable, contemporary pieces that stand the test of time.

Since opening our first boutique in Chapel Street, Melbourne, CALIBRE has grown into a nationally recognised menswear brand and is now preparing for an exciting phase of international expansion.

To this day, CALIBRE remains a family-owned business operating out of Melbourne, where craft and culture are cultivated with a focus on purely in-house design. Creating unique pieces for unique individuals.

About the Role

We are seeking a Social Media Content Manager to spearhead the creative evolution of CALIBRE's digital presence.

You will lead the creation and rollout of daily content across Meta, TikTok, Pinterest, and emerging platforms. From behind-the-scenes storytelling and styling-focused videos to hi-fi advertising assets, you will bring CALIBRE's brand character to life in new and impactful ways.

You will take ideas from concept to execution, working closely with Marketing and the broader business to ensure every post, every ad, and every narrative builds visibility, interest, and desire for the brand.

This is a unique opportunity to shape how CALIBRE shows up online as we enter a defining stage of growth, both domestically and internationally.

Key Responsibilities

• Own the social media content calendar, ensuring daily delivery of compelling, high-performing content
• Lead on-set and behind-the-scenes asset creation during photoshoots and key brand events
• Source, brief, and manage UGC creators and influencers to scale content output efficiently
• Capture and produce lo-fi content optimised for Meta, TikTok, and Pinterest engagement
• Develop and deliver creative assets that support always-on paid advertising activity
• Monitor performance insights and audience trends, refining creative direction to drive measurable growth
• Ensure brand consistency and elevate CALIBRE's premium positioning across all social content
• Bring fresh energy to the brand voice online, ensuring we stay culturally relevant and ahead of trend
• Develop, manage, and optimise creative frameworks that scale CALIBRE's digital presence globally.

About You

You are a creative storyteller who thrives in the fast pace of social. You take initiative, you stay curious, and you understand the power of content that feels real, timely, and connected. You have a sharp eye for emerging trends in paid media and creative performance.

You will bring:

• 2+ years experience in social media content creation within fashion, lifestyle, or premium retail
• Proven success producing short-form video content for Meta and TikTok
• Strong hands-on creative capability across filming, editing, and motion
• Proficiency in Canva, CapCut, Adobe Suite, Figma or similar tools
• Understanding of paid performance fundamentals and how content impacts conversion
• A global mindset with an eye for cultural cues in style and storytelling
• Strong aesthetic judgement and meticulous attention to detail

Your Benefits

• Become a key contributor to CALIBRE's next era of global growth
• Work closely with our internal creative and product teams, influencing brand direction
• Opportunities for professional growth and career development
• Product allowance and generous employee discounts across the CALIBRE collection
• Exposure to international campaigns and brand expansion initiatives

How to Join Us

If you're ready to shape the evolution of an iconic brand and bring a bold creative vision to life, we want to hear from you.

Apply today and help build CALIBRE's digital future.