Brand & Marketing Manager

24 hours ago

North Shore, Australia Real Time Australia Full time

End-to-end Product Brand & Marketing strategy & execution - Blend creativity & delivery in a high-growth Scale-up - $130-160k base + super + Equity, WFH / WFO / Hybrid **Looking to make a greater impact?** And to shape a brand that has developed** life-saving Software?** Our client is a very well-funded PropTech Scaleup with an expanding client base who want their software in every home across Australia and the world We are inviting a driven **Brand & Marketing Manager** to balance Strategy & Creativity with hands-on delivery in a fast-paced, highly rewarding environment. Working directly with the founders, within the executive team as the sole Marketing resource in this small and highly effective team - you will build a comprehensive marketing strategy from the ground up, shaping the brand story and driving thought leadership. **What you'll be doing >** - Craft and execute a B2B & B2B2C marketing strategy across multiple channels (website, social media, video, PR). - Create educational content that empowers stakeholders (property managers, landlords, tenants, electricians) about the product's value proposition. - Design an automation strategy that enhances the marketing and sales pipeline. - Secure press coverage in targeted publications, elevating the company's narrative. - Track, analyse and refine marketing initiatives based on data. **What you’ll bring to the team >** - Strong content creation skills (writing, scripting, storytelling). - Digital marketing expertise (SEO, SEM, social media marketing). - CRM and marketing automation tools proficiency. - Experience in the **B2B or B2B2C** sector. - Project management, agency & offshore resources management skills. - Creative and strategic thinking, with a flair for storytelling. - Exceptional communication and presentation skills. - Collaborative spirit and ability to thrive in a startup environment. - Proven ability to prioritise and manage multiple projects simultaneously. This is truly a career-defining opportunity

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