Senior Marketing Manager Brand

Join our vibrant team at GWA, where our rich Australian and New Zealand heritage, technical expertise, and innovative drive, combine with our iconic brands to create something truly extraordinary. For over a century, we've been crafting innovative, high-quality products for homes and offices, including market-leading brands like Caroma, Methven and Clark.

Are you passionate about building brands and driving commercial success? GWA Group is seeking a dynamic Senior Marketing Manager, Brand & Creative Studio Services to deliver innovative campaigns and champion our purpose of making life better through everyday water experiences.

About the Role

As Senior Marketing Manager, Brand & Creative Studio Services you'll be responsible for planning and executing go-to-market brand and launch campaigns, developing compelling communication strategies, and managing the dynamic in-house creative studio team for creative asset development across multiple channels. You'll ensure our brand propositions are clear, consistent, and commercially valued, working closely with internal and external stakeholders to deliver results.

At GWA, we're committed to innovation, collaboration, and making a positive impact. You'll join a supportive team that values creativity, customer focus, and caring for each other. We offer opportunities for professional development and a culture that encourages ideas and growth.

Key Responsibilities:

• Lead the development and execution of brand and launch campaigns, ensuring messaging and creative assets are rolled out effectively across all channels.
• Manage the internal studio for design and production of go-to-market assets.
• Oversee content marketing strategy from ideation to execution, including social media, eDM, POS, Brochure and digital channels.
• Ensure consistency in brand messaging and value propositions across all platforms and product solutions.
• Develop and manage new marketing technology and go-to-market capabilities in line with annual plans.
• Manage trademarks and marketing merchandise, including sourcing and warehousing.
• Build brand differentiation strategies in partnership with Sales, Category, and other Marketing teams.
• Integrate brand marketing plans with broader business planning.
• Leverage industry, channel, and consumer insights to create compelling propositions and offers.
• Collaborate with agency partners to develop marketing communication tools and messaging.
• Monitor, evaluate, and report on the effectiveness of brand activities and campaigns to demonstrate ROI.
• Lead, coach, and develop a team of three direct reports, fostering a culture of creativity and continuous improvement.

About You

We're looking for a brand advocate who believes in the power of brands and brings:

• Expert communication and copywriting skills across all platforms, with a focus on digital and social media.
• Strategic planning skills, with the ability to interpret insights and identify opportunities for growth.
• Strong project management experience, having delivered multiple strategic brand development projects from ideation to market execution.
• Proven ability to build and manage agency relationships, including writing strategic briefs and managing budgets.
• Excellent negotiation skills and experience working cross-functionally with diverse stakeholders.
• Highly motivated self-starter with outstanding time management and organisational skills.
• 5+ years' experience in a Senior/Brand Manager role within FMCG or consumer goods, ideally across both consumer and B2B brands.
• Bachelor's degree in Business, Marketing, Commerce, or similar.

Why join us?

• Join a dynamic and purpose-driven organisation that is deeply committed to fostering innovation and promoting sustainability in all aspects of our operations.
• Enjoy comprehensive access to professional development opportunities through our iLearn platform, designed to support your career growth and enhance your skill set. This resource offers a variety of courses and training programs tailored to meet the evolving needs of our team members.
• Thrive in a collaborative and supportive team environment that genuinely values individual growth and teamwork. We believe that when our employees succeed, the organisation as a whole flourishes, and we work together to create an atmosphere where everyone can achieve their full potential.

At GWA, we're not just a company—we're a supportive community committed to making everyday water experiences extraordinary. Our dedication to water sustainability, customer-first values, and community engagement creates a ripple effect of positive impact, ensuring that our consumers not only enjoy our products, but also contribute to saving millions of litres of water each year.

When you join us, you'll discover a welcoming workplace where safety, collaboration, and inclusivity are the cornerstones of our culture. Every contribution matters, and we provide a supportive environment where you can thrive, learn, and grow, recognising and celebrating performance in diverse and meaningful ways.

We celebrate the unique perspectives and talents that everyone brings with them and foster a culture of care where you feel valued and empowered to succeed. Our cultural pillars—We are One Team, We are Customer Focused, and We Care for Each Other—are more than just words; they're our way of life.

What can you expect from us?

Join us as we continue on our journey from Good to Great, where you'll collaborate with inspiring colleagues, engage with iconic brands, and contribute to a business with a legacy of strong growth. Take the first step towards an exciting career and become part of a team that's dedicated to delivering exceptional customer experiences and making a real difference in the world.  We value passion, potential, and a willingness to learn.

Aside from a supportive and collaborative culture where you'll be set up for success and know that you're making a real difference from day one.

Some of the benefits we'll offer you include:

• Hybrid working options
• Competitive remuneration and bonus structures
• An immersive onboarding program to set you up for success
• Opportunities to learn and grow through our Learning & Development programs
• 'Great Rewards' program - exclusive access to discounts and cashback rewards at your favourite stores
• 'Bathrooms & More' program - great discounts on a wide range of our products
• Volunteer and Community Service Leave
• Health & Wellbeing Services with 24/7 in app access to medical advice, safety support and mental healthcare for you and your immediate family members.
• Annual flu vaccinations
• Medibank Health Insurance - discounts on corporate cover

Ready to apply?

Great Just click the apply button to build your career with us

Please note: You must be a citizen, permanent resident or hold all the relevant employment visas and other approvals for the location and duration of this position to apply for this role.

Please note that we are not accepting applications from agencies for this position.