Marketing and Communications Manager

**Position Description Unit Manager Marketing and Communications**
January 2025**

**Position title**Unit Manager Marketing and Communications

**Position number**1310

**Classification (Level)**Level 7

**Department**Corporate Services

**Division**Customer Experience and Engagement

**Business unit**Marketing and Communications

**People Leader**Manager Customer Experience and Engagement

**Direct reports**Digital Communications Coordinator, Communications Officer,
Senior Graphic Design Coordinator

**Key stakeholders**All departments, Elected Members, Community Members, other Councils.

**Community Vision: A liveable, sustainable community.**
The strategic directions of Liveable, Sustainable, and Community reflect the aspirations of
the community for the City of Marion’s future.
A fourth strategic direction, Our Organisation, sets the focus for Council and its staff toward
fulfilling the 2024-2034 Community Vision and Strategic Directions. These interconnected
directions emphasise a commitment to achieving holistic outcomes for the council area

**City of Marion Values**
Our Values inform what is important in how we deliver for our community.
They aspire towards a consistent standard that can be expected from all who engage with
the City of Marion.

**Together weOur Community Vision**
**Focus on the customer |** We are:

- Engaged with our diverse community
- Responsive and proactive
- Dedicated to delivering great customer

experiences
**Engage with respect |** We are:

- Committed to a safe and inclusive workplace
- Connected, caring and professional
- Honest, transparent and act with integrity

**Embrace excellence |**We are**:

- Adaptable, driven and continuously improve
- Accountable for our decisions and actions
- Proactive in sustainability and support the

environment

A great place to _work_

**Position Description Unit Manager Marketing and Communications**
January 2025**

**Purpose**

The Unit Manager Marketing and Communications is responsible for developing and
implementing marketing and communications strategies with the aim of increasing civic
participation, improving the Council’s identity, brand and presence in the community and
strengthening two-way communication with internal partners and external stakeholders.

This is a specialist marketing role, and a key deliverable of the role will be to lead long term
marketing to elevate the City of Marion’s brand to the forefront of Local Government.

**Key Deliverables**
- Oversee implementation of the City of Marion brand and marketing strategy to

ensure a consistent and compelling narrative that increases civic and community
participation and strengthens communication between Council and its community.
- Provide strategic advice and marketing strategies and communications campaigns
- Develop and implement Council’s Digital Communications Strategy on website re
- design, social media, and direct marketing
- Implement a strategic, integrated and streamlined approach to Council

communications by ensuring key messages and Council decisions are appropriately
conveyed across all relevant platforms and aligned to overarching brand and
marketing strategies.
- In collaboration with business areas, lead the development and implementation of

marketing strategies and campaigns (both internal and external) to promote key
projects and initiatives.
- Oversee the development communications and marketing materials to support

marketing campaigns, consultations and engagements, and significant Council and
civic events.
- Manage the publication of key strategic and external documents including Annual

Report, Strategic Plan, and Council’s quarterly magazine City Limits.
- Report on progress on the implementation of marketing and communications

strategies, and performance against KPIs.
- Provide effective leadership to drive the performance and outputs of the Marketing

and Communications team and be accountable for budget, timelines and reporting.
- Establish initiatives, policies and procedures that deliver ongoing improvements in

service delivery and ensure consistency and accuracy across all channels.
- Undertake out of hours work and travel, which may include supporting at City of

Marion events and engagements.
- Other duties consistent with the position where required and/or requested by the

Divisional Manager and/or Executive from time to time.

A great place to _work_

**Position Description Unit Manager Marketing and Communications**
January 2025**
- Ensure all mandatory and legislative requirements, along with Council policies and

procedures, are understood and met.
**Person Specification**

Essential criteria
- Comprehensive knowledge of principles related to marketing and communications

including advertising, promotion and design.
- Extensive demonstrated experience in brand marketing, and the development and

execution of marketing and communications strategies and business plans.
- Demonstrated experience in developing and implementing o