Performance Marketing Specialist

The Role We are looking for a Paid Search Specialist to own, optimise, and scale Linktree’s paid search campaigns across platforms like Google Ads and Microsoft Advertising. You will play a critical role in driving customer acquisition, improving brand visibility, and maximising return on ad spend (ROAS). With a mix of technical expertise and data-driven insights, you will manage complex campaigns, identify growth opportunities, and refine strategies to deliver outstanding results. Collaborating closely with cross-functional teams, you’ll ensure our paid search initiatives contribute to Linktree’s global growth and marketing objectives. This role is perfect for a proactive, analytical thinker with a passion for performance marketing who’s ready to make an impact in a fast-paced, dynamic environment. What You’ll Own - Develop and execute Linktree’s global paid search strategies, managing campaigns across Google Ads, Microsoft Advertising, and other search platforms. - Conduct detailed keyword research and audience segmentation to identify high-performing opportunities. - Create compelling ad copy and optimise landing pages to improve conversion rates. - Manage budgets, bid strategies, and targeting settings to maximise campaign performance. - Monitor, analyse, and report on key performance metrics such as CPA, CTR, and ROAS, making data-driven decisions to refine campaigns. - Test and iterate ad creative, landing pages, and bidding strategies to continuously improve results. - Collaborate with cross-functional teams, including design, analytics, and SEO, to align search efforts with broader marketing goals. - Stay ahead of industry trends, tools, and best practices in paid search advertising, bringing innovative ideas to the table. Who We’re Looking For - Bachelor’s degree in Marketing, Business, or a related field. - 5+ years of experience in paid search, with a proven track record of driving measurable results. - Expertise in platforms such as Google Ads, Microsoft Advertising, and GA4. - Strong analytical skills with experience using tools like Looker Studio for performance reporting. - Familiarity with A/B testing and optimisation techniques for ads and landing pages. - Ability to manage multiple projects and prioritise effectively in a fast-paced environment. - Excellent communication skills, capable of presenting insights and recommendations to stakeholders. - Passion for digital marketing and staying updated on industry trends and technologies. Why Join Linktree - Be part of a rapidly growing company that's shaping the future of how people connect online. - Contribute to a product that impacts millions of users worldwide, driving innovation in digital experiences. - Enjoy a collaborative, inclusive, and creative work environment that values diversity and fosters professional growth. - Benefit from a competitive compensation package, flexible work arrangements, and a commitment to work-life balance. Where and How We Work We are a global and diverse group offering a truly flexible and family friendly work environment. Kids, pets, and the occasional delivery person are all actively encouraged to appear on our Zoom screens. All of us at Linktree work either fully remote or a discretionary hybrid approach. We offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of a "normal" 9-5 being a global company, but we aim to work asynchronously where possible. How we’ll help you thrive Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together. Some ways we support you: - An annual wellbeing allowance ($7,000 AUD / $4,900 USD) to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set up - the choice is yours - 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance. - 401K matching for you to save towards retirement. - Generous time off for vacation, holidays, parental leave, volunteer time and other categories. - Employee Stock Option Program - we want each and every employee to share in the company’s success as we go further together. We believe in promoting a culture that celebrates unique backgrounds, talents, and experiences. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. To learn more about our benefits, including our parental leave program, volunteering leave, DE&I initiatives, and more, click here Our Story We're on a mission to empower anyone to curate, grow and monetize their digital universe. We created the "link in bio" category and are trusted by some of the world's biggest brands and celebrities including TikTok,