Performance Marketing Manager

**Now Hiring | Australian Fashion Brand | Melbourne**

The Brand |

This Australian-owned and family-run brand has been a stalwart in the local fashion industry for over two decades. Embracing their roots, they actively support and collaborate with local manufacturers and artisans, fostering a sense of community within the industry. Under the guidance of their Creative Director, the brand is undergoing a transformation towards a more premium and sustainable ethos. With a focus on longevity and timeless design, they are returning to their core values while innovating for a more environmentally conscious future. Based in Melbourne, Victoria, their designs are born in-house, where creativity thrives, and each piece is crafted with care and attention to detail

The Role |

We're on the lookout for a dynamic and seasoned Performance Marketing Manager with a strong background in the Fashion industry. In an arena characterised by rapid evolution in production, technology, and style, we crave an inventive digital savant who can lead our e-commerce marketing efforts and stay ahead of industry trends. As a relationship-oriented, hands-on leader, you thrive on collaborative triumphs and tangible results

The Skillset |
- Specialisation in Performance Marketing: Extensive proficiency in SEM, Display, Social, Affiliate, and Programmatic channels, with a focus on optimising campaign performance and achieving commercial targets.
- Platform Expertise: Deep knowledge and hands-on experience with Google, Meta, and TikTok platforms, enabling effective utilisation for campaign management and optimisation.
- Integrated Approach: Integration of SEO & CRM strategies, coupled with test & learn experiments across various facets to drive continuous improvement and innovation.
- Diverse Industry Experience: Prior experience in agency or multi-brand retail environments, managing diverse brand portfolios and orchestrating integrated Performance Marketing campaigns.
- End-to-End Campaign Management: Proven proficiency in managing campaigns from inception to post-campaign analysis, including optimisation of existing channels and introduction of new ones.
- Technical Acumen and Stakeholder Management: Mastery of Performance marketing technologies, coupled with strong technical acumen in digital technologies and reporting platforms, alongside effective stakeholder management and influencing skills

The Offer |

If you're ready to drive impactful Performance Marketing initiatives and make your mark in the ever-evolving Fashion industry, we invite you to join our team and embark on a journey of innovation and success. With a competitive salary package and ample room for professional development, this role promises to be both rewarding and fulfilling.

The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognise, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.

Recruitment - but make it ethical not transactional. Quality over quantity - always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support and offer a unique and modern recruitment proposition - one where we develop long term, meaningful connections, add value and deliver an unforgettable service.

Angela Millar