Marketing Specialist

2 weeks ago

Melbourne, Victoria, Australia East Enterprises Group Pty Ltd Full time $75,000 - $100,000 per year

East Enterprises Group Pty Ltd is a Melbourne-based company with diversified operations spanning logistics, trade, import and export, and OEM product customization. The Group manages multiple subsidiaries and operates the brand , which specializes in producing and distributing high-quality cream chargers and related tools for both commercial and household use. We are currently seeking a Marketing Specialist to strengthen our brand presence, drive market growth, and enhance customer engagement across multiple platforms.

We are currently seeking an experienced Marketing Specialist to join our team. The successful candidate will be responsible for developing and executing marketing strategies to support our logistics, trade, and e-commerce operations, enhance brand recognition, and drive customer engagement across multiple platforms.

You will need to perform the following duties:

·       Develop and implement strategic marketing plans to support the growth of trade.

·       Conduct market research and competitor analysis to identify customer needs, industry trends, and new business opportunities.

·       Create and manage integrated marketing campaigns, including digital marketing, content marketing, social media, and email campaigns, tailored to both wholesale and retail customers.

·       Develop and optimise engaging content for company websites, e-commerce platforms, social media channels, and marketing collateral.

·       Plan, coordinate, and manage advertising campaigns, promotional initiatives, and product launches.

·       Oversee SEO, SEM, and online advertising strategies to improve digital visibility and lead generation.

·       Analyse and report on campaign performance, website traffic, and customer engagement metrics, using analytics tools to measure ROI and refine strategies.

·       Establish and maintain strong relationships with business partners, distributors, media outlets, and industry stakeholders.

·       Collaborate with internal teams to align marketing activities with operational and sales objectives.

·       Develop and implement customer engagement and retention strategies, including loyalty programs and promotional events.

·       Ensure all marketing initiatives comply with brand guidelines, industry standards, and regulatory requirements.

ESSENTIAL REQUIREMENT:

·       A relevant tertiary qualification in Marketing, Business, Communications, or a related discipline.

·       Minimum 1 years' experience in a similar role as a Marketing Specialist.

·       Strong knowledge of digital marketing, content creation, and social media management.

·       Proficiency in marketing analytics, CRM systems, and lead generation strategies.

·       Demonstrated experience in e-commerce marketing and online customer engagement.

·       Ability to analyse market trends, customer behaviour, and business performance metrics.

·       Collaborative and adaptable, with strong interpersonal skills.

·       A creative mindset with the ability to develop and implement innovative marketing campaigns.

WHAT WE OFFER:

·       Competitive salary package.

·       Career development and ongoing training opportunities.

·       A dynamic and multicultural team environment.

·       The opportunity to contribute to innovative marketing projects in international trade and retail.

·       Flexible working arrangements.

·       A chance to grow within a diversified and expanding company.

SALARY SETTING:

AUD 75,000 – AUD 100,000 plus 12% superannuation

(or if you have determined the salary setting, please adjust)

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