CRM Manager

2 days ago

Somerton Park, Australia BespokeHR Full time

An exciting opportunity to join a fast growing, e-commerce business.
- Focus on high growth across a national network
- Inspiring, environmentally conscious products to work with
- Full time, based in Somerton Park

**Who the Company is?**

**al.ive body**

The idea for the al.ive body range was born after Design Duo Alisa and Lysandra Fraser
regularly struggled to source bathroom and kitchen styling products that complemented their
finished projects, while also offering the product purity their high-end clients expected. Three years’ into their journey, the al.ive body range is sought after by design conscious customers and prestigious retailers around the country and is a creative and entrepreneurial business that’s continuing to growFAST
- E-mail campaign management
- Lifestyle communications
- Database growth and engagement
- Performance optimisation
- Loyalty program management
- Customer LTV growth

**Key responsibilities**:

- Identify less engaged audiences and create action plan to engage and convert.
- Manage logic and build of segmentation strategies to maximize conversion, retention, and purchase frequency.
- Maintain the links and integration between key tech stacks that support customer segmentation.
- Seek new ways to collect first party data to deliver new segmentation opportunities.
- Manage data privacy requirements within the marketing / sales data ecosystem.
- Conduct A/B testing to identify best practice techniques to implement in overarching strategy.
- Report on and maintain competitive open, click, and placed order rates in line with industry and business benchmarks.
- Own strategic direction for the Ecommerce Loyalty program.
- Support Wholesale team with communication around tiered loyalty scheme.

**To be **successful in this position you will have**:

- Experience in a fast-paced consumer marketing and sales environment
- Experience in using data to develop effective customer segmentation and targeting strategies
- Concise reporting and analytics skills

**You will bring a genuine excitement to build your career in a business which is constantly innovating and continuing to grow quickly and be**:

- Highly curious
- Action oriented
- Results focused
- An expert multi-tasker and able to work accurately at pace
- A team player

**Excited yet?**

For further details or a confidential conversation, please contact Kerri Willshire on 0402701772.

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