Specialist - Marketing Engagement

Salary + annual performance bonus and review
- Hybrid working available
- Melbourne based

**Delivering good energy starts from within**

It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through cleaner energy and customer solutions. We’re always looking for better ways to deliver for our customers - and for our people.

**About the role**:
As the Specialist - Marketing Engagement, you will be responsible for end-to-end marketing programs and digital initiatives that foster customer loyalty and brand love. With a strong focus on the customer, you’ll take ownership of crafting and executing engagement campaigns across the customer lifecycle to enhance satisfaction and maximise customer lifetime value.

Executing rewards, loyalty and engagement communications, your focus on personalised campaigns and ideas will aim to grow brand love, customer tenure and ultimately customer lifetime value. You will be capable of coming up with creative and unique ideas that are digital-first and can consider all customer communication channels.

**Key responsibilities**:

- Assist in the development and execution of customer retention and engagement campaigns, ensuring campaign delivery alignment with overall marketing strategies.
- Collaborate with the Manager - Customer Retention and Engagement to design and implement targeted campaigns that drive customer retention, loyalty, and engagement.
- Manage campaign timelines, budget, coordinate deliverables, and ensure campaigns are executed on time and within budget.
- Analyse campaign performance using data-driven insights and report on key metrics, making recommendations for future improvements.
- Project Manage, and support cross-functional teams, including operations, product, digital, and sales, to ensure campaign alignment across all customer touchpoints.
- Assist in the creation and optimisation of customer journey communications, ensuring consistency in messaging and customer experience.

**What will you bring?**
- Relevant undergraduate degree (Marketing/PR, Business, Digital)
- Marketing Experience - 3yrs+: Proven experience in marketing, specifically in campaign management, customer engagement, loyalty or retention strategies, with a strong understanding of digital marketing channels.
- Analytical Skills: Proficiency in data analysis and reporting tools to evaluate campaign performance, draw insights, and make data-driven recommendations for optimisation.
- Project Management: Strong organisational skills with the ability to manage multiple campaigns simultaneously, ensuring timely execution and adherence to budgets.
- Communication Skills: Excellent verbal and written communication skills to effectively collaborate with cross-functional teams and convey campaign ideas and results to stakeholders.

**So, why join us?**
- Discounted Origin products benefits for employees, including Electrical, Gas and Internet offers
- Hybrid working environment, work up to 60% from home
- Competitive salary + annual performance bonus + performance based reviews
- Origin 360 Electric Vehicles (EV) employee subscription offers a fantastic range of EVs, with flexible month-to-month plans and no lock-in contract.
- Free and confidential counselling for employees and family members.

**Origin - Where good change happens**

At Origin, we’re powered by people who believe in creating change.

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you.

**_Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing._**

Please note unsolicited CVs from agencies will not be accepted.

**_Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future._