Marketing Specialist

**Base pay: $90000-$100000** Work type: Full-time Contract type: Permanent Licenses & certifications Qualification in Business or Marketing **Skills**: MARKET RESEARCH & COMPETITOR ANALYSIS DIGITAL MARKETING CAMPAIGN COORDINATION BRAND DEVELOPMENT BUDGET MANAGEMENT CONTENT CREATION MARKETING STRATEGY SOCIAL MEDIA MANAGEMENT MANDARIN LANGUAGE Full job description Description: Pearl Excel and Jewellery (Martha Jewellery) is a reputable and well-established Australian jewellery brand, recognised for its exceptional craftsmanship, elegant designs, and dedication to timeless beauty. By combining traditional jewellery craftsmanship with modern innovation, Martha Jewellery is committed to creating refined and distinctive fine jewellery pieces that embody both sophistication and individuality. The Group operates three boutique retail stores located in Melbourne, as well as an online store that is currently expanding to serve customers across Australia. Through both physical boutiques and digital platforms, Martha Jewellery remains dedicated to delivering personalised experiences, premium quality, and exceptional customer service that reflect the essence of modern luxury. Guided by the brand’s Vision, Mission, and Core Values, we continue to strengthen our brand presence while maintaining the highest standards of creativity, craftsmanship, and customer satisfaction. About the Role: We are seeking a creative and dynamic Marketing Specialist to take the lead in group-wide marketing initiatives and brand development projects across three companies under the Group, including three retail boutiques and the online store. In this role, you will be instrumental in developing and executing integrated marketing strategies that enhance brand visibility, strengthen customer engagement, and drive sales growth across both retail and digital platforms. You will take the lead in creating innovative marketing campaigns and compelling content that resonate with diverse audiences, with a particular focus on expanding the Group’s digital presence and improving customer experience across multiple channels. Working closely with senior management, store teams, and creative partners, you will ensure that the brand message remains consistent, engaging, and aligned with the Group’s overall business objectives. As our Marketing Specialist, you will be responsible for: - Prepare the Group’s annual promotion calendar, and plan and coordinate seasonal campaigns, product launches, and brand events across multiple retail locations. - Develop and expand our social media presence, aligning content and campaigns with organisational goals to build brand awareness and customer loyalty. - Implement, manage, and report on commercial marketing activities, including high-impact market excitement campaigns that drive customer engagement and sales. - Prepare detailed weekly marketing reports that analyse performance metrics and provide actionable insights for continuous improvement. - Lead the execution of our comprehensive multi-channel marketing plan and manage the calendar of key marketing activities, ensuring seamless integration across all platforms. - Formulate and refine marketing strategies, including pricing, promotion, product positioning, market placement, and sales tactics to maximise market share and profitability. - Collaborate closely with cross-functional teams, including product development, sales, and customer service, to synchronise activities and ensure the successful launch of new products and initiatives. - Utilise integrated marketing techniques to effectively promote new product testing, launches, channel coverage, retail visibility, and other key business drivers. - Support the maintenance, development, and optimisation of internal tools, including databases, intranet sites (e.g., partner portals), and the public website to enhance internal communication and customer engagement. - Efficiently manage campaign budgets by accurately estimating monthly costs, monitoring expenses, and reconciling any discrepancies to stay within budgetary constraints. - Conduct in-depth market research on keywords, consumer trends, and competitive brands, compiling comprehensive marketing research, competitive analyses, and campaign results to inform strategic decisions. - Drive the execution of market objectives, policies, and programs through competitive analysis to support the company’s growth and development objectives. - Coordinate and execute marketing initiatives across three companies under the Group, including three retail boutiques and the online store, ensuring unified strategy implementation, consistent brand presentation, and collaborative performance growth across all entities. Skills & Qualifications: - A qualification in Business or Marketing, or a related field. - A minimum of 2 years of experience as a Marketing Specialist or in a similar marketing role. - A creative mindset with a