Campaign Marketing Specialist

2 weeks ago

Seven Hills, Australia Kennards Hire Full time

Campaign Marketing Specialist

Seven Hills, NSW
- Largest family-owned equipment hire company in ANZ and still growing
- Culture is our secret sauce-we care about our team mates & customers like family
- 12 month maternity leave contract - Free onsite parking - Hybrid work

Our mission is to be the best hire company in the world. We don't want to be the biggest, we want to be the best. And by being the best, we are committed to sustainable growth and innovation for the benefit our customers, our people and Kennards Hire.

And with 86% of our people telling us they think Kennards Hire is a Great Place to Work, we think that's pretty awesome

Some of the things our people have told us make Kennards Hire a Great Place to Work include: their team mates; the care and inclusiveness we show each other; that our people's safety is a priority; and how everyone works together to live our values. Not to mention the birthday and employee anniversary celebration cakes and BBQs

**About the role**

You will be responsible for the execution of brand, product and tactical marketing campaigns. This includes supporting the marketing team to deliver integrated campaigns across branches, online, content and social channels.

**Campaigns**
- Create unique and engaging brand, product and tactical campaigns for the Kennards Hire consumer audience (DIY and Trade customers) that can be integrated across our owned and earned channels.
- Execute marketing campaigns across the campaign media mix including digital, radio, TV & social.
- Develop & brief in creative with our external agency & in-house design team. Ensuring creative deadlines are met and approached with a creative eye.
- Brief in media agency for all campaigns, ensuring that media plans are analysed and developed with our target audience in mind, as well as ensuring that reach and conversion targets are set in place for best practice results.
- Ensure product campaigns are aligned with the overall marketing campaign plan.
- Campaign marketing budget management & post campaign reporting

**Sponsorship & LAM**
- Management of sponsorship relationships and considering strategic opportunities.
- Budget management for LAM state activities.
- Overseeing merchandise portal.

**Event Management**
- Assist PR and Comms Manager with event execution, as well as internal comms.
- Sponsorship activations and event management for sponsorships

**About you**
- Tertiary qualifications in marketing or equivalent and/or demonstrated equivalent experience in advertising.
- 2+ years’ experience in a marketing specialist role with exposure to a broad range of channels.
- Strong time management skills.
- An eye for engaging content and the ability to differentiate content based on customer type.
- Experience in developing successful strategies designed to target various customer segments, build brand awareness and profitability.
- Experience in developing metrics and performance indicators to measure the success of online campaigns.

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