Digital Performance Manager

**Camplify Holdings Limited (CHL)**: is a global adventure travel technology company. Formed in 2021 we have three travel brands: Camplify, PaulCamper and MyWay.

**Camplify**: was founded in Newcastle, Australia, in 2015, and is a peer-to-peer van-sharing platform operating across Australia, New Zealand, the UK and Spain. It has been identified as one of Australia’s fastest-growing companies, placing #9 in the AFR’s Fast 100 (2022) and #4 in AFR’s Most Innovative Companies (2022).

**PaulCamper**: another peer-to-peer van-sharing platform, was founded in Germany in 2013 and has since expanded to Austria, the Netherlands and the UK. PaulCamper was acquired by CHL Group in 2022 and continues to operate from its HQ in Berlin.

**MyWay**: launching in 2023 - provides a suite of insurance products to RV owners and hirers, giving them the confidence to fully engage with CHL Group’s peer-to-peer platforms.

Together, these three brands form a global group focused on elevating outdoor experiences through scalable tech solutions. We’re transforming the way people access the outdoors and explore the world around them.

**Our culture**: from Australia’s beaches to the Bavarian Alps, we’re changing the way people explore and experience the world around them. CHL is building an incredible community of RV owners and hirers across seven countries.

We celebrate the wins, learn from the almosts, and make a point of encouraging cross-cultural, cross-continent collaboration.

**The Role**

The Digital Performance Manager is responsible for leading the strategic direction and execution of digital performance marketing initiatives for the Camplify and PaulCamper brands.

This includes managing and optimizing campaigns across various digital channels such as paid search, social media, display advertising, and affiliate marketing. This position plays a critical role in enhancing brand visibility, driving user engagement, and improving conversion rates.

As our Digital Performance Manager, you will be pivotal in shaping how we track, interpret, and activate digital performance data. You will be responsible for setting up, optimising, and reporting on digital performance across our suite of global websites and platforms. This role is perfect for someone equally comfortable with the technical aspects of digital analytics and translating data into actionable insights.

Key Responsibilities:

- Develop and Execute Strategy: Establish and execute omnichannel digital performance marketing strategies to drive sales and/or engagement and growth. This includes establishing mid to long term transformation strategies and seasonal plans.
- Manage Digital Channels: Lead omnichannel growth channels including Paid Search, Organic Search, and Programmatic.
- SEO Strategies: Develop and implement SEO strategies including technical SEO, content, on-page, and off-page optimisation. This directly contributes to driving digital and performance marketing direction and identifying opportunities across digital channels
- Optimise Digital Analytics Infrastructure: Own and optimise our digital analytics infrastructure across our websites and platforms. This includes platform configuration and performance tracking across tools like Google (GA4, GTM, Ads), Meta Business (Facebook & Instagram), and other digital tools.
- Develop Reporting and Insights: Develop and maintain dashboards and reporting frameworks (e.g., Looker Studio, Power BI, Metabase) to translate complex data into meaningful insights for internal teams. Use data and market intelligence to measure, report, and identify opportunities across digital channels to help drive wider business decisions.
- Oversee Campaign Tracking: Oversee campaign tracking across digital channels, ensuring accurate attribution and audience segmentation.
- Drive Optimisation and ROI: Contribute and influence budgets and optimisations across key digital channels, ensuring maximum ROI. Continually strive for the best outcomes and improvements with agencies/partners to ensure KPIs are achieved.
- Stakeholder Relationships: Management and collaboration with supporting external agencies and internal stakeholders across digital channels.

**Requirements**:

- Experience: 4-7 years’ experience in digital performance, analytics, or digital transformation roles, preferably in an agency or omnichannel environment. Experience of working in multi-regional markets is desirable.
- Technical Skills: Demonstrated deep working knowledge of, Paid Search, Organic Search (SEO) and Programmatic. Prior knowledge of managing Paid App Acquisition channels is also important. Must have technical expertise in Google Ads, Google Analytics (GA4, GTM), product feeds, Meta Ads Manager, programmatic, and potentially Looker Studio/Metabase.
- Analytical Skills: Strong financial acumen, budget management, and a high level of analytical skills, with the ability to analyse and interpret data into actionable insights. Experience with audience segmentati