Digital Marketing Professional

Pacific International Insurance is a dynamic cross-Tasman organisation that operates as part of a respected global insurance entity.

Along with a diverse portfolio of direct insurance brands, a key strategic focus for the organisation is to partner with niche underwriting agencies via insurance binder arrangements.

The business philosophy revolves around providing soft landings through interactions with partners, customers, community, team members, and the broader industry.

The organisation continues to anticipate and meet evolving customer needs in the ever-changing insurance landscape.

The Opportunity

A permanent, full-time Digital Marketing Specialist role has become available due to business growth and an exciting new partnership.

This position reports to the Marketing Manager and involves planning, executing, and optimising digital campaigns with a strong focus on driving customer acquisition through high-performing media that generates quotes and converts to policy sales.

In This Role You Will

• Lead the setup, integration, and optimisation of the digital marketing technology stack covering performance channels, analytics, tag management, and advertising platforms.
• Set up, manage, and optimise performance marketing platforms, including Google Ads, Meta Business Suite, and Google Analytics.
• Prepare, implement and optimise digital marketing strategies across channels including Search, PPC, CPC, and Display.
• Plan, execute and scale paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, and others.
• Support the development and execution of organic social media strategies and collaborate on content creation to drive engagement and brand visibility.
• Collaborate with and guide digital marketing activities undertaken by agency partners.
• Establish reporting and dashboards for digital marketing channels and KPIs.
• Measure, report and make recommendations on campaign growth, traffic trends, conversion rates, and ROI.
• Execute tests, collect and analyse data, identify trends and insights.
• Support funnel optimisation strategies to improve lead quality and conversion rates.
• Ensure all digital activity complies with brand, legal, and industry regulatory standards.
• Work closely with the front-end developer, CRM specialist, and broader marketing team to ensure alignment across digital initiatives.

What You Will Bring

• Qualifications in Marketing, Business or other relevant area.
• 3+ years' experience in a digital marketing role focused on performance and paid campaigns.
• Demonstrated experience managing budgets across multiple digital channels.
• Proven ability to optimise key performance metrics such as cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.
• Proficiency with tools such as Google Ads, Google Analytics, Facebook Ads Manager, and SEO platforms.
• Strong knowledge of PPC, CPC, SEO, and CRO strategies.
• Ability to interpret analytics data and translate findings into actionable marketing tactics.
• Excellent communication and reporting skills for stakeholder engagement.
• Strong time management and ability to juggle multiple campaigns and deadlines.

Why You Will Love Working With Us

• Competitive remuneration and variable rewards.
• A supportive and collaborative hybrid work environment that values work-life balance.
• A wellbeing program offering EAP and annual wellbeing reimbursement.
• Volunteer and support opportunities to make a difference in your local community.
• A reward and recognition program offering both monetary rewards and additional leave at key service milestones.