Digital Performance Analyst

Full details of the job.

Job Title

Job Title Digital Performance Analyst

Job Description

Job Description Are you passionate about using data to drive digital growth? We're looking for a Digital Trading & Performance Analyst to join our Global Digital/eCommerce Performance Marketing team. In this role, you'll play a key part in boosting new customer acquisition by improving digital performance and enhancing the user journey across Sage.com . You'll work closely with teams across the business to optimise the full digital funnel—from initial engagement to conversion—making real impact every step of the way.

If you have around four years of hands-on experience in digital marketing or SaaS e-commerce, love digging into data, and enjoy turning insights into meaningful action, this could be the perfect next step in your career.

This role is hybrid, based in our Newcastle office, 3 days a week.

Key Responsibilities

Digital Funnel & Customer Journey Optimisation:

You'll be responsible for optimising the digital funnel to help us meet performance targets and bring in new customers. That means aligning website activity with marketing strategy to drive engagement and conversion, and rolling out impactful marketing and trading initiatives that move the needle. From supporting day-to-day website operations like pricing, merchandising, and product launches to managing promotional rollouts, your work will directly influence performance.

You'll also work closely with our digital marketing teams to make sure everything from SEO, PPC, to paid media & affiliate strategies is aligned and driving traffic efficiently. With an eye for detail and a passion for improvement, you'll spot opportunities to enhance website performance, whether it's tweaking functionality, refining the layout, or making the customer journey more intuitive.

Enhancing the digital customer experience:

Improving the way our website looks, feels, and functions will be a key part of your role. You'll conduct regular site audits to identify areas for improvement and ensure a smooth, conversion-friendly customer experience. Working alongside experimentation teams, you'll help test enhancements and turn insights into meaningful upgrades. Whether it's improving navigation, refining content, or enhancing conversion paths, your input will shape a more effective and engaging digital experience.

You'll also support performance leads in tracking and improving key engagement and conversion metrics—making sure our customers not only find what they need but take action too.

Data Analysis & Reporting:

Data is at the heart of this role. You'll dive into website performance metrics to uncover trends, highlight gaps, and identify opportunities for growth. Using tools and dashboards, you'll create clear and actionable daily, weekly, and monthly reports that inform both day-to-day tactics and long-term strategy.

Beyond reporting, you'll provide thoughtful, data-driven recommendations that enhance digital marketing effectiveness and customer engagement. By building a deep understanding of customer behaviour, you'll help guide decisions that shape our digital future.

Cross-functional Collaboration & Insights:

This role is highly collaborative, and you'll work across teams to align priorities, share insights, and support key strategic initiatives. You'll present your findings and recommendations to stakeholders at all levels, ensuring they have the insights they need to make informed decisions.

You'll also run regular insights sessions to share key performance trends, while partnering with leadership to focus efforts where they'll have the biggest impact. Keeping an eye on market trends and competitor activity will also be part of your role—ensuring we stay one step ahead.

Qualifications:

You bring hands-on experience in digital marketing or SaaS e-commerce and can show how your work has driven performance. You're confident working with website data and skilled at turning insights into practical, impactful actions. With a strong grasp of digital funnel metrics and the behaviours that drive self-service purchases, you understand what influences user experience and conversion.

You've worked on B2B, B2C, or SaaS e-commerce websites and know how to spot opportunities to improve the customer journey. You're experienced in managing projects and priorities across teams and are highly organised and analytical. Most importantly, you're curious and always looking for ways to improve the digital experience.

You're a great communicator who enjoys sharing insights and working with others to make better, data-informed decisions—and you're excited to join a team where your ideas and analysis can shape real business outcomes.

Benefits? We have plenty...

• Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top-up by Sage.

• 25 days of paid annual leave with the option to buy up to another 5 days

• 8 bank holiday days

• Paid 5 days yearly to volunteer through our Sage Foundation

• 50% income protection

• Holiday buy + sell

• Comprehensive health, dental, and vision coverage

• Work away scheme for up to 10 weeks a year

• Ongoing training and professional development

• Hybrid working

• Healthy Mind app membership

• Access to various helpful memberships for finances, health and wellbeing

#LI-VM1

Function

Function Performance Marketing

Country

Country United Kingdom

Office Location

Office Location Newcastle

Work Place type

Work Place type Hybrid

Advert

Advert Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com .
Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/