CRM Marketing Manager

1 week ago

Macquarie Park, Australia Metcash Full time

Our network of family-owned businesses are taking on the competition, and our Marketing, Creative and Communications Team help put them on the map. They use data-driven insights to understand what customers truly want, working with local retailers to deliver personalised solutions that make a difference.

As a CRM Marketing Manager, this role will contribute Metcash Future Strategy through the development and execution of the ALM shopper CRM strategy and plan. Working across three brands: Cellarbrations, The Bottle-O and Porters Liquor,

This role creates and executes automated, triggered customer journeys and tactical campaigns, with particular focus on building ecommerce and loyalty campaigns.

**What you’ll do**
- Deliver personalized digital marketing programs by utilizing consumer behavioural, lifestyle, transactional, and demographic data
- Includes campaign setup, testing, scheduling, deployment and reporting.
- Oversee and develop automated and triggered customer journeys that drive revenue through acquisition, retention, re-engagement, cross-sell and up-sell
- Set up A/B testing to ensure constant optimization of campaigns.
- Develop audience segmentation strategies based on insights from purchasing, recipient behaviour and campaign performance.
- Oversee the smooth running of CRM platforms and ensure actions are being executed to plan.
- Deliver regular reporting and insights fostering a continual test/learn environment.
- Ensure retailer, state and supplier engagement with the CRM program.

**What you’ll bring**
- Demonstrated experience in Salesforce Marketing Cloud
- Experience with Salesforce Interaction Studio would be advantageous.
- Strong analytical skills with a high level of competency in Microsoft Excel, Google Analytics and/or Power BI desirable
- Strong attention to detail
- A team player who can work cross-functionally whilst having a strong sense of ownership and accountability.
- Proven track record in performing well in a fast-paced environment.

**What we can offer**
- Hybrid working - flexibility is in our DNA
- Free on-site parking and close to public transport
- An extra week of annual leave after your first year as part of our Fifth Week program, and the opportunity to purchase annual leave to help you recharge
- Our MetHealth wellbeing program is designed to help you enjoy work/life balance and get the most out of life
- Access to 12 paid weeks of gender-equal parental leave for primary carers, and three weeks for partners

We’re all about celebrating success, and we’re proud to be a WGEA Employer of Choice for Equity, an accredited Flex Ready workplace, and a Gold Standard Mental Health First Aid skilled workplace.

The industry is changing, and we need adaptable people who thrive under pressure to build meaningful relationships with our diverse family of independents. So, get stuck into a promising career in a fast-growing industry. Together, we can supply Australia/New Zealand with a better retail future, powered by local communities.

**Make your Mark

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