Marketing Executive

23 hours ago

Hobart, Australia Crowne Plaza Hotels & Resorts Full time

As Marketing Executive, you will support the Directors of Sales and Marketing to execute the Marketing plan, ensuring clear and differentiated positioning of the hotel relevant to both existing and potential target audiences. This role will work across social and digital platforms, owned databases, and partners and suppliers to drive reach, awareness and revenues.

**Your Day to Day**
- Contributing to marketing campaigns, executing plans and presenting the Crowne Plaza and IHG brands, value proposition and benefits to target markets
- Oversight and administration of all Hotel and R&B social media accounts to increase followers’ acquisition and engagement
- Communicating with key stakeholders across hotel departments as required to coordinate marketing efforts
- Leveraging IHG Campaigns on multiple platforms, using existing mediums to promote to targeted markets
- Creating and managing Hotel Marketing collateral incl. digital and print according to Brand Guidelines
- Writing copies for diverse campaign distributions
- Developing analytical capability to understand market share and to drive IHG preferences in key markets
- Acting as a brand champion, developing expertise in the brand fundamentals and supporting onsite teams to ensure the brand is consistently well represented
- Complete other ad-hoc duties when we have to pull together to get the task done

**What we need from you**
- Bachelor (tertiary) qualification in Marketing, Hotel Management, Tourism or other relevant field
- Marketing or Business Development experience in the hospitality/ service industry highly regarded
- Proactive approach to problem solving, organisation & networking
- Ability to establish goals & objectives, set performance targets & meet deadlines
- High ability in written & oral communication skills

**What we offer**

We’ll reward all your hard work with a great salary and benefits - including great room discount and superb training.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

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