SEO Content Specialist

2 weeks ago


Surry Hills, Australia News Corp Australia Full time

As our SEO content specialist, you’ll play a crucial part in increasing SEO traffic for the iconic News source, The Australian as well as our prestige brands Vogue and GQ. You’ll work closely with our journalists to optimise our fast-breaking news articles and in-depth features, as well as play a key role in newsroom content planning.

**What’s the role?**
- SEO Responsibilities
- Working closely with editorial and product teams to ensure articles and other content will appear in Google for relevant search terms.
- Collaborate with writers to develop keyword-targeted content, copy editing and reviewing written content
- Conducting website audits - create technical recommendations including areas of improvement across digital assets.
- Analyse competitor websites within the organic search space and benchmark site performance providing feedback and improvement recommendations.
- Reporting on the effectiveness of SEO activities to stakeholders and providing insights for future campaigns
- Content Responsibilities
- Provide insights to the newsroom regarding daily trending search topics
- Producing ‘evergreen’ articles for publication on the Herald Sun website
- Develop a content strategy (including a best practice approach to publishing page content) with practical recommendations for editorial teams.
- Collaborating with Search / Social / Marketing / Commercial teams to identify areas for search engine traffic growth to improve business KPI’s and digital subscriptions.

**Who are you?**
- Exceptional writing, spelling and grammar skills
- Storytelling flair
- Genuine interest and passion for ‘water-cooler’ topics and current affairs
- Able to work collaboratively with stakeholders of all levels
- Digital newsroom experience preferred
- Experience in SEO keyword research preferred

**What’s in it for you?**
- Work with a passionate and lively team
- Exposure to Australia’s largest online network
- Ongoing training and development

**What’s next?**
- Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply_


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