SEO Content Producer

**What’s the role?**

SEO Responsibilities
- Working closely with editorial and product teams to: ensure articles and other content will appear in Google for relevant search terms.
- Collaborate with writers to develop keyword-targeted content, copy editing and reviewing written content
- Conducting website audits - regular check-ins on any potential page indexation errors or shifts in search engine algorithms.
- Analyse competitor websites within the organic search space and benchmark site performance providing feedback and improvement recommendations.
- Reporting on the effectiveness of SEO activities to stakeholders and providing insights for future campaigns

Content Responsibilities
- Provide insights to the newsroom regarding daily trending search topics
- Develop a content strategy (including a best practice approach to publishing page content) with practical recommendations for editorial teams.
- Collaborating with Search / Social / Marketing / Commercial teams to identify areas for search engine traffic growth to improve business KPI’s and digital subscriptions.

Leadership & Team Responsibilities
- Provide SEO guidance, expertise and training to editorial newsrooms.
- Lead SEO strategy across newsroom projects and SEO team projects.
- Present regularly at newsroom stand-up.
- Present on occasion at National AG SEO sessions and to other senior management across News Corp.

**Who are you?**
- Excited and curious to learn more about digital strategy
- Exceptional writing, spelling and grammar skills
- Able to work collaboratively with stakeholders of all levels
- Genuine interest and passion for ‘water-cooler’ topics and current affairs
- Stay on top of social media trends across Facebook, Instagram, Twitter, TikTok and beyond
- Able to identify a trending story and run with it
- Digital newsroom experience preferred
- Experience in SEO keyword research preferred

**Who are we?**

We are Australia’s number one and most influential media organisation with more than 150 prestige brands across news, sport and lifestyle. Each month more than 17 million Australians choose to consume news and information from our digital and print products - more than any other media group in Australia.

**What’s in it for you?**

**News Benefits**

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

- ** Exclusively ours -** Access to publications and products from across the News Corp family
- ** Health & wellbeing** - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- ** Time off** - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- ** Helping you grow** - Development opportunities (including diversity and inclusion - focused education series) and recognition
- ** Financial wellbeing** - Support on making the most of your money
- ** Perks & discounts** - Exclusive offers across a range of products and services
- ** Giving back -** Make a difference to our communities.
- ** Inclusive workplace benefits & facilities -** join an employee resource group, get access to multi-faith quiet rooms or utilise our parents rooms
- We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know._