
Insights Analyst
3 days ago
WE ARE LOOKING FOR THE NEW BREED OF INSIGHTS ANALYST
Data is pivotal to everything done by CHEP Network. Our Marketing Sciences offering contiunes transform business strategies and enable our Connected Creativity philosophy through our strategic, analytical and technological capabilities.
Marketing Sciences offer the ability to manipulate and interpret a business' most valuable asset to inform business transforming strategies. Add to this the increasingly complex technology environments clients are required to work with (both in their owned environment and the wider media landscape), strategic, analytical and technological minds are required to help navigate and get use from them.The day to day
- Behavioural analysis to understand the media experiences/behaviours and journeys of our customers
- Development of a measurement framework to track customer behaviour across media across that journey
- Owning the output of reporting across a range of clients and ensuring the quality delivered.
- Interpretation of a wide range of datasets including media performance, sales/purchase data, ownership behaviour and web analytics.
- Collaboration with CHEP data and analytics team to provide feedback on the local market applicability of emerging data toolsets and infrastructure
- Routine reporting to measure the effectiveness of our communications and campaign strategies
- Development of actionable recommendations to improve key business outcomes via the deployment of media
What you need to be successful in this role
- You have 2+ years experience working in marketing, analytics or data-based environments.
- A strong understanding of media metrics across linear and digital channels.
- Experience working with web analytics data, such as Google Analytics.
- Understanding and experience working with media metrics across lineaer and digital channels.
- You are well versed in communicating to non-technical stakeholders.
- Desirable - experience working with data visualisation tools and data-based languages.
Above all, we are looking for someone who is continuously fascinated by human behaviour and 'how' behind the 'why' of marketing. An inquisitve mind is essential and you thrive in an environment where you are able to put your iniative and "outside the box" thinking into practice.
WE ARE CHEP, AND WE BELIEVE IN NEW ECONOMY CREATIVITY
Today, brands need to adapt to new channels, technologies, experiences, social goals, environmental needs and operating speeds.
New Economy Creativity harnesses two powerful drivers of change: creativity and technology. It is diverse and data driven; and relentless in finding the most compelling way to hold attention and impact how people think, feel and act.
It's about helping companies reorientate to make long-lasting positive impacts. Its focus is on building future brands that are positive forces, while converting existing demand.
The diversity of the challenges at CHEP make it a fulfilling place to work, and a crash course in every skill you need - creative, strategy, experience, data, media, social, PR, technology, e-commerce, experiential, and research is all under one roof. We let creativity live in every department, and it's all pulled together by our first-class Leadership team.
We're looking for the best and brightest talent who can continue to connect a brand's experience in more creative and innovative ways than anyone else.
The perks
- Being part of highly awarded and winning team - The agency has had a remarkable track record for success over the last 8 years, growing from a business of 50 to 400 people. The agency has won global recognition from Adobe, AFR's most innovative company and innumerable effectiveness and creative awards during that time.
- Advocates for mental and physical wellbeing - CHEP Energy is an active employee driven initiative that gives all CHEP employees access to monthly resources that support healthy work/life balance and overall wellbeing. CHEP also have a Mental Health Program with 30 employees trained across a mix of St Johns 1st Aid Mental Health and as EAP Ambassadors. All employees get access to free Employee Assistance Programs (EAP) counselling to support their mental health, which is also extended to their immediate families.
- Dedicated learning programs - The business has an ongoing university programme (Clemenger Uni) with at least one internal learning opportunity per week. The program enables all staff to learn about tech, data, media, PR, management skills and a wide range of other topics. Employees are also offered external training opportunities to courses, conferences and seminars.
- CHEP Elect - CHEP Elect is designed specifically for our people. It's about empowering CHEPPERs to have a voice, bring ideas to the table and make them happen. Members on this board are a dedicated conduit between employees and the Executive team and play a central role in shaping important topics around our people, our policies and our committees within t
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