Campaign Insights Analyst

12 hours ago

Melbourne, Australia Talent Insights Group Full time

Innovative, data driven decision making
- Inspiring & supportive working culture
- Cross-function collaboration

We are looking for a Senior Insights Campaign Analyst to join our dynamic and innovative organisation in Melbourne

As a Senior Insights Campaign Analyst, you will be responsible for developing and executing effective marketing campaigns that drive growth, increase customer engagement and retention, and ultimately contribute to the overall success of the organization.

**Key responsibilities**:

- Conduct customer segmentation and analysis to identify target audiences and develop personalized messaging and offers
- Use data-driven insights to measure campaign effectiveness and optimize strategies for continuous improvement.
- Provide regular reporting and analysis to stakeholders on campaign performance and ROI.
- Stay up-to-date with industry trends, emerging technologies, and best practices in campaign management and analytics.

**Skills needed**:

- Solid experience in campaign management and analytics.
- Strong analytical skills with proficiency in SQL, data visualization tools, Adobe campaign stack or Unica.
- Excellent communication and collaboration skills, with the ability to work effectively across multiple teams and stakeholders.
- Proven track record of driving successful marketing campaigns and delivering measurable results.

If you're a driven, analytical thinker with a passion for campaign analysis we want to hear from you We offer a competitive salary, flexible work arrangements, and opportunities for career growth.

All applicants must have full Australian working rights

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