Digital Marketing Specialist

**WHAT WE ARE LOOKING FOR**

We are seeking a highly motivated and creative individual to step into a pivotal role as our **Digital Marketing Specialist**. Working closely with our Executive Team, you will play a key role in crafting engaging content that reflects our brand, connects with our audience, and drives real change and exponential growth.

This newly created position offers the opportunity to shape and execute cutting-edge digital strategies that will directly influence our brand presence and business expansion. With the freedom to explore innovative ideas, you’ll be instrumental in bringing our vision to life while working within a supportive, close-knit team.

This is an exciting opportunity to make a tangible impact, develop your skills, and grow with a company that genuinely values your contributions.

**KEY RESPONSIBILITIES**
- **Content Creation & Strategy**: Under the direction of the Executive Team, develop and execute creative content across multiple digital platforms to build our brand, engage existing users, and attract new leads.
- **SEO, Thought Leadership & Market Research**: Conduct independent research on relevant topics, competitor products, and industry trends to create SEO-optimised content that positions us as experts in our field.
- **Platform Expertise**: Tailor content for different platforms—such as blog posts, social media, and video tutorials—to effectively reach and engage various audiences.
- **External Content**: Develop compelling content to showcase our products and services, clearly communicating our unique value proposition increase volume of new customers.
- **Campaign Management**: Plan and execute strategic marketing campaigns through tools available in Hubspot Marketing Professional suite, targeting specific audiences, taking ownership of their launch, monitoring, and performance reporting.

**WHO WE’RE LOOKING FOR**
- Strong experience in digital marketing across a variety of channels
- Excellent content creation skills with a focus on SEO and audience engagement
- Ability to adapt tone and messaging across platforms and demographics
- Self-starter with the capacity to work independently while collaborating effectively with the team

**ESSENTIAL SKILLS AND ATTRIBUTES**
- **Education**: A university degree in Marketing, Communications, Business, or a related field
- **Experience**: Minimum of 2 years' proven experience in digital marketing, including hands-on involvement in content creation, SEO, campaign management, and analytics
- **Paid Media & Social Platforms**: Working knowledge of Meta (Facebook/Instagram) advertising and PPC strategies including Google Ads and display network campaigns
- **Analytical Mindset**: Strong data analysis skills to track and report on campaign performance, and optimise strategies based on data insights
- **Creative & Strategic Thinking**: Able to balance creativity with data-driven decision-making to deliver high-impact campaigns
- **Communication**: Excellent written and verbal communication skills, with the ability to craft engaging, on-brand messaging for various audiences
- **SEO & Content Optimisation**: Solid understanding of SEO best practices, keyword research, and content optimisation techniques
- **Adaptability & Initiative**: Comfortable in a fast-paced environment, managing projects independently while collaborating across teams
- **Attention to Detail**: Highly detail-oriented, ensuring all content is polished, accurate, and aligned with our brand
- **WordPress**: Basic proficiency in managing blog content, design updates, and troubleshooting on WordPress
- **Video Editing**: Ability to produce and edit engaging video content using tools such as Adobe Premiere or Final Cut Pro

**WHAT WE OFFER**

We pride ourselves on being industry leaders in proprietary shed design software. As a family-owned and operated business, we offer a welcoming culture and inclusive team environment. This is a rare opportunity to join a progressive company at ground level and help shape its exciting future.
- **Location**: Onsite in Spring Hill, Brisbane
- **Employment Type**: Full-time (Monday - Friday, 9:00 AM - 5:00 PM)
- **Start Date**: Immediate start available;
- **Salary**: $70,000 - $100,000 per year, commensurate with experience
- **Bonuses**: Performance-based staff bonuses aligned with company success
- **Professional Development**: Opportunities for growth and mentoring

Pay: $70,000.00 - $100,000.00 per year

**Benefits**:

- Employee mentoring program
- Professional development assistance
- Salary packaging

Schedule:

- 8 hour shift

Supplementary Pay:

- Performance bonus

Ability to commute/relocate:

- Spring Hill QLD 4000: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor Degree (required)

**Experience**:

- HubSpot: 2 years (required)
- Digital Marketing : 2 years (required)

Work Authorisation:

- Australia (required)

Work Location: In person