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Digital Marketing Executive

2 weeks ago

Quakers Hill, Australia Eftpos Full time

Beem has experienced phenomenal organic customer growth with over 2M app downloads to date. The next phase of our evolution will see the functionality rapidly expand to benefit our customers and merchants in mutually valuable ways. To pay for anything, with any payment type, receive and redeem highly relevant merchant offers and get better value from loyalty programs.

What you’ll do at Beem As a Digital Marketing Exec, you’ll own the delivery and implementation of all digital activity across owned and paid media channels.

What that looks like in action:

- Supporting the CRM specialist in building campaign strategy, optimisation tactics and reporting
- Owning the setup and execution of all CRM activity including always-on, funnel and campaign-based comms
- Identify growth opportunities and collaborate with the team to implement A/B tests for product/comms optimisations
- Setting up and tracking of always-on digital paid media activity & ad-hoc campaigns
- Project manage initiatives to ensure end-to-end process is delivered on time & meets KPI's
- Own and manage the budget with regular tracking and reconciliation, ensure we do not exceed budgets
- Producing performance reports for campaigns to share with the broader team
- Ongoing management & optimisation of funnel & performance marketing activity
- Contribution to monthly media planning (focus on digital), at channel & campaign levels
- Provide regular feedback to the product team on what is driving maximum engagement
- Work with CRM specialists to run A/B tests (developing hypotheses, strategy, and segmentation, incl. control groups) and measure the effectiveness of the business
- Work with our internal team to develop powerful content for CRM channels
- Proofing creative against legal/compliance approved materials prior to go live
- Stay abreast of industry news and trends, including privacy laws, data safety and data collection agreements as part of corporate contracts.

**Experience required for the role**
- 1-3 years of experience in a similar role
- Ideally BA in Marketing or Commerce, but not essential

**Tools**

You’ll be comfortable working with Slack & Google Suite (Slides, Meet, Forms, Docs), bonus if you also have experience with:

- Braze or similar CRM tool
- HTML, CSS knowledge (nice to have but not essential)
- A range of digital performance channels (i.e. social & search)
- Customer & conversion data; with strong analytical skills & experience using GA, Firebase & Adjust (or similar)
- Campaign tracking & tag management tools
- Excel, Office & Google Docs