Account Based Marketing Manager

About Us:
Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better.

Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.

Ideagen believe that by recruiting diverse and talented individuals, we create an inclusive community for all. We are committed to empowering all colleagues to maximise their potential and express their unique characteristics, experience, and knowledge to achieve their ambitions.

The Account-Based Marketing Manager will be pivotal in designing, implementing, and managing targeted
marketing strategies and programs aimed at high-value accounts across various industries including construction,
local government, mining, aged care and Education. This role will serve as a bridge between the marketing and sales
teams, ensuring that personalised campaigns are effectively developed to enhance customer engagement, nurture
leads, and convert prospects into loyal clients, thereby driving revenue growth

**Responsibilities**:

- Campaign Development: Create and oversee the execution of account-based marketing campaigns tailored to specific high-value accounts.
- Collaboration with Sales: Work closely with sales teams to develop and implement targeted campaigns that support and enhance the sales pipeline.
- Audience Insights: Develop and maintain a deep understanding of target account audiences, including their key business challenges, buying behaviour, decision-makers, influencers, and industry trends.
- ABM Strategy: Collaborate with marketing and sales teams to establish and maintain a comprehensive account-based marketing plan aligned with overall marketing and sales strategies.
- Content Creation: Oversee the development of relevant and engaging content that aligns with the goals of each ABM campaign.
- Technology Management: Manage marketing automation and CRM systems (e.g., Salesforce, HubSpot) to ensure campaigns are effectively targeted, tracked, and optimised.
- Performance Measurement: Measure, analyse, and report on the effectiveness of ABM campaigns, providing recommendations for improvement based on data-driven insights.
- Market Research: Stay updated on industry trends and competitor strategies to inform and enhance marketing approaches.
- Team Collaboration: Collaborate with other marketing team members to ensure an integrated approach to ABM

Skills and Experience:

- Educational Background: Bachelor's degree in Marketing or a related field.
- 5+ years of experience in B2B SaaS marketing with a strong focus on account-based marketing.
- Proven experience working closely with sales teams to drive pipeline growth.
- Demonstrated success in developing and executing account-based marketing campaigns that generate significant revenue growth.
- Prior experience in a sales role preferred
- Expertise in marketing automation and CRM systems, particularly Salesforce and HubSpot.
- Strong analytical skills to measure and report on campaign effectiveness.
- Industry Knowledge: Deep understanding of safety and compliance across multiple industries including Construction, mining, aged care and education. (preferred).
- Communication: Excellent communication and project management skills.
- Independence: Ability to work independently, manage multiple campaigns, and prioritise tasks effectively.

**Behavioural**
- Ambitious - Drive, Planning & Execution
- Adventurous - Flexibility & Resilience and Savvy Thinking
- Community - Collaboration & Communication