Product Marketing Specialist

**Who We Are Looking For**

We are looking for a motivated individual to join our team in the USANA Australia market as a Product Marketing Specialist. In this role, you are responsible for all aspects of USANA product portfolio from analysing to the development of initial promotional concepts, ensuring product communications are delivered accurately to USANA’s internal and external audience.

**What You Will Do as a USANA Product Marketing Specialist**

**_ Essential_**
- Participate in development and execution of marketing strategy for the company’s product portfolio and business programs
- Understand customer needs and market trends driving the industry
- Develop brand plans to drive customer engagement and financial targets
- Analyse portfolio positioning and develop plans to gain customer acquisition and purchase of product portfolio
- Gain understanding of customer segmentation and develop programs to enhance engagement and lifetime value
- Review and recommend pricing strategy for products and programs
- Develop marketing and promotional materials to support the launch of new and existing products and programs
- Understand industry regulations and limitations for the development of marketing materials and ensure necessary approvals prior to publication
- Gain approvals for all marketing content with Head office and seek local regulatory approvals
- Develop and execute go-to-market plans for new product and program launches with excellence
- Provide reports on results of campaigns and make recommendations for improvements
- Coordinate across organisational functions to ensure execution of successful campaigns
- Coordinate and support staff, business associates, vendors at promotional events
- Co-ordinate market research and insight development of customers and field
- Provide briefs for the development of advertising and communication campaign
- Be able to travel domestically on weekends and nights as required at company/associate events
- Perform other duties or ad hoc projects as assigned or needed

**Background and Skills You Will Need**
- Must have a bachelor’s degree in business, marketing, or related field
- At least 4 years’ experience in a brand management or marketing role.
- Superior time management and organizational skills and ability to meet deadlines
- Advanced project management skills
- An analytical mind and ability to think critically.
- Exceptional writing and interpersonal communication skills
- Familiar with Microsoft suite, Google suite, Adobe Creative, Canva etc. and capable of creating visually compelling presentations
- Knowledge of forecasting, pricing and financial analysis.
- Proven knowledge of communications and marketing ethics and best practices
- Creative mindset
- Must be detail-oriented and results-oriented, experience working in complex environments and ability to work autonomously
- Ability to effectively and efficiently perform all essential job duties and responsibilities with or without reasonable accommodation and without posing a direct safety threat to others or self

**What Will Make You Standout**
- Experience with direct selling

**_ Position is located in Australia_**

**About USANA**

Since 1992, USANA has provided the world with the highest-quality products focused on nutritional supplements, skincare, and a healthy lifestyle. But our commitment to excellence goes far beyond our products. USANA is dedicated to share our vision of health by empowering a global family of incredible employees based in more than 20 different markets around the world.

Community is at our core. It is our commitment to always strive to be open-minded listeners, hold ourselves and others accountable, be respectful, and celebrate the strength that comes from collaboration. Through initiatives like our Diversity, Equity, and Inclusion Council, we create a company culture where all members of the USANA Family feel cared for, included, and valued.

USANA employees do more than work for our company--we embody the culture, and we live our company values: Excellence, Integrity, Health, and Community. We are committed to doing whatever it takes to ensure USANA’s direct-selling Associates are supplied with whatever they need to become successful.