CRM Manager

**About Zeller**

At Zeller, we’re champions for businesses of all sizes, and proud to be a fast-growing Australian scale-up taking on the ambitious goal of reimagining business banking and payments.

We believe in a level playing field, where all businesses benefit from access to smarter payments and financial services solutions that accelerate their cash flow, help them get paid faster, and give them a better understanding of their finances. So we’re hard at work building the tools to make it happen.

Zeller is growing fast, backed by leading VCs, and brings together a global team of passionate payment and tech industry professionals. With an exciting roadmap of innovative new products under development, we are building a high performing team to take on the outdated banking solutions. If you are passionate about innovation, thrive in fast-paced environments, embrace a challenge, hate bureaucracy, and can’t think of anything more exciting than disrupting the status-quo, then read on to learn more.

**Role responsibilities**:
- Own the complete customer lifecycle, from sign-up, to activation to onboarding, education, to establishment, and retention.
- Execute lead generation campaigns that aggressively grow the top of funnel lead pipeline.
- Manage an efficient demand generation program, incorporating lead delivery, nurturing, scoring, and campaigns that convert leads through to new opportunities for sales team members.
- Schedule, plan, build, test, send and report on CRM communications via the Hubspot Marketing Hub.
- Monitor merchant churn and execute campaigns that minimise it.
- Drive engagement and frequency with new and existing customer communications to ensure that Zeller is kept top of mind.
- Collaborate with the Product Marketing team to announce new features and products in creative, engaging, and targeted ways.
- Ongoing A/B testing to consistently optimise and improve all Zeller communications.
- Deliver analytics and insight that showcases the impact of each campaign, and determine opportunities to scale.
- Deeply understand Zeller’s merchants and identify opportunities for growth and optimisation at every stage of their lifecycle.
- Own and optimise the merchant experience in the onboarding funnel to help us exceed our ambitious growth targets.

**Qualifications and experience**:
- A proven passion for CRM and lifecycle marketing.
- You are always thinking about opportunities that we should be doing — developing new campaigns, analysing data to identify opportunities to improve, and planning and launching impactful programs that drive proven results.
- A solid understanding of CRM analytics and A/B testing. You’re an advanced excel nerd.
- A tertiary education, or a track record of relevant experience that proves it wasn’t needed.
- A creative mind that can deliver and execute on bold ideas.
- A can-do attitude. You’re not afraid to roll-up your sleeves and make it happena, and aren't overwhelmed by a deadline.
- A hunger to win; you thrive on having a target and achieving it at all costs.

**How we work**

Our team thrives on the energy of being together. While technology connects us virtually, we love the in-person collaboration and spend majority of our work week at our spacious (and fully stocked with snacks) Melbourne CBD office.

**Like the rest of the team, you’ll benefit from**

A competitive salary package, including equity from an early stage;

A balanced, progressive, and supportive work environment;

Excellent parental leave and other leave entitlements;

A fantastic office environment;

Endless learning and development opportunities;

Plenty of fun and social opportunities - we love to come together as a team;

An ability to influence and shape the future of Zeller as our company scales both domestically and globally;

Being part of one of Australia’s most exciting scale-ups.