CRM Coordinator

2 days ago

Melbourne, Victoria, Australia Grill'd Healthy Burgers Full time $90,000 - $120,000 per year

At Grill'd, we're not just flipping burgers - we're redefining the burger experience Since opening our doors in Hawthorn, Victoria, in 2004, we've grown to over 170 restaurants across Australia. Our mission is simple: serve delicious, healthy burgers and empower our people to lead the way.

We're expanding rapidly, and we owe our success to one thing - our team. We believe in fresh ingredients, quality food, and providing our people the opportunity to thrive. If you're passionate about what you do and want to be part of a movement that's all about purpose and progress, we want you

About the Role: Grill'd Healthy Burgers is searching for a passionate and highly productive CRM Coordinator to join our team. You will support the CRM & Loyalty and broader digital teams in developing and implementing customer-centric strategies that will help build the next generation of Grill'd fans.

In this exciting position, you'll play a key role in managing Grill'd's leading loyalty program, Relish. As the CRM Coordinator, you'll be at the forefront of enhancing our campaign offerings and championing our members by executing loyalty and CRM strategies.

What You'll Do:

  • Campaign Management: Collaborate with Brand and Local Area Marketing teams to set the Relish CRM Marketing Calendar (Email, Push, SMS) and manage the end-to-end process from strategy to execution and analysis.
  • Execution: Build, test, and launch member communications via Salesforce, overseeing audience segmentation, journey building and communication templates.
  • Segmentation & Messaging: Execute targeted campaigns through email, SMS, push notifications and in-app messaging to reach customers across various channels.
  • Data & Insights: Analyse campaign results with our Data team and identify actionable insights to improve program performance. Monitor dashboards, package data for reporting, and optimize campaigns based on insights.
  • Loyalty Optimization: Support Relish Membership strategies, manage email and messaging programs, and ensure our members are always front and centre across all campaigns.
  • Stakeholder & Vendor Management: Liaise with cross-functional teams (Marketing, Data, Legal) to deliver key insights and ensure timely project delivery.

What You'll Bring:

  • Experience in a CRM/Loyalty role, with a proven track record in customer journey management, segmentation, and testing strategies.
  • Strong project management and collaboration skills.
  • Experience with enterprise-grade CRM and marketing automation tools. Salesforce experience would be highly regarded.
  • Excellent analytical and reporting skills, with the ability to turn data into actionable insights using tools like Microsoft Excel, Power BI, and Google Analytics.
  • Knowledge of HTML & CSS is desirable.
  • A positive, can-do attitude with the ability to thrive in a fast-paced, dynamic environment.

Why Grill'd? Grill'd is more than just healthy burgers - it's about making a positive impact on our community. We offer a collaborative, fun, and fast-paced work environment where your contributions will be valued. This is your chance to be part of a company that champions social change, where your work can make a real difference. Did we mention the free burgers too?

Ready to Apply? If you're passionate about data, customer-centric marketing and want to make your mark at Grill'd, click Apply Now and join us in driving loyalty and innovation in a growing brand

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