CRM Coordinator

2 days ago

Melbourne, Victoria, Australia Grill'd Full time $60,000 - $90,000 per year

At Grill'd, we're not just flipping burgers - we're redefining the burger experience Since opening our doors in Hawthorn, Victoria, in 2004, we've grown to over 170 restaurants across Australia. Our mission is simple: serve delicious, healthy burgers and empower our people to lead the way.

We're expanding rapidly, and we owe our success to one thing - our team. We believe in fresh ingredients, quality food, and providing our people the opportunity to thrive. If you're passionate about what you do and want to be part of a movement that's all about purpose and progress, we want you

About the Role:
Grill'd Healthy Burgers is searching for a passionate and highly productive CRM Coordinator to join our team. You will support the CRM & Loyalty and broader digital teams in developing and implementing customer-centric strategies that will help build the next generation of Grill'd fans.

In this exciting position, you'll play a key role in managing Grill'd's leading loyalty program,
Relish
. As the CRM Coordinator, you'll be at the forefront of enhancing our campaign offerings and championing our members by executing loyalty and CRM strategies.

What You'll Do

  • Campaign Management: Collaborate with Brand and Local Area Marketing teams to set the Relish CRM Marketing Calendar (Email, Push, SMS) and manage the end-to-end process from strategy to execution and analysis.
  • Execution: Build, test, and launch member communications via Salesforce, overseeing audience segmentation, journey building and communication templates.
  • Segmentation & Messaging: Execute targeted campaigns through email, SMS, push notifications and in-app messaging to reach customers across various channels.
  • Data & Insights: Analyse campaign results with our Data team and identify actionable insights to improve program performance. Monitor dashboards, package data for reporting, and optimize campaigns based on insights.
  • Loyalty Optimization: Support Relish Membership strategies, manage email and messaging programs, and ensure our members are always front and centre across all campaigns.
  • Stakeholder & Vendor Management: Liaise with cross-functional teams (Marketing, Data, Legal) to deliver key insights and ensure timely project delivery.

What You'll Bring

  • Experience in a CRM/Loyalty role, with a proven track record in customer journey management, segmentation, and testing strategies.
  • Strong project management and collaboration skills.
  • Experience with enterprise-grade CRM and marketing automation tools. Salesforce experience would be highly regarded.
  • Excellent analytical and reporting skills, with the ability to turn data into actionable insights using tools like Microsoft Excel, Power BI, and Google Analytics.
  • Knowledge of HTML & CSS is desirable.
  • A positive, can-do attitude with the ability to thrive in a fast-paced, dynamic environment.

Why Grill'd?
Grill'd is more than just healthy burgers - it's about making a positive impact on our community. We offer a collaborative, fun, and fast-paced work environment where your contributions will be valued. This is your chance to be part of a company that champions social change, where your work can make a real difference. Did we mention the free burgers too?

Ready to Apply?
If you're passionate about data, customer-centric marketing and want to make your mark at Grill'd, click
Apply Now
and join us in driving loyalty and innovation in a growing brand

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