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Data Driven Digital Marketing Professional

2 weeks ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $80,000 - $138,388
Job Title: Digital Marketing StrategistRole Overview:

As a key member of our marketing team, you will be responsible for driving data-driven insights and digital delivery. This role offers the opportunity to work in a dynamic environment where you can leverage your analytical skills to drive business growth.

Key Responsibilities:
  • Analytics and Reporting:
    • Develop and maintain reports across various platforms such as InterAction (CRM), Marketo (email marketing), Power BI (reporting dashboard), and GA4 (website analytics).
    • Demonstrate experience using marketing technologies such as CRMs, email automation platforms, website CMS, and Google Analytics.
    • Utilize AI to analyze and interpret marketing data, driving innovative solutions and informed decision-making.
  • Digital Delivery:
    • Assist with building engaging website content and reporting on its performance.
  • Data Management and Governance:
    • Contribute to data quality processes, segmentation and tagging, and support testing and refinement of data pipelines across systems.
  • Strategic Analysis and Continuous Improvement:
    • Stay up-to-date with marketing analytics trends and explore opportunities to enhance reporting tools, data integration, and automation.
Requirements:
  • Experience in analytics, digital marketing, reporting or data coordination within marketing contexts is essential.
  • Curiosity and analytical skills — proactively explores data, asks thoughtful questions, and utilizes AI to connect dots across systems to uncover meaningful insights.
  • Attention to detail — produces accurate work, spots data anomalies, and maintains quality in reports, dashboards, and documentation.
  • Strong communication skills — able to clearly explain data-driven insights to non-technical audiences and tailor messages for different stakeholder groups.
  • Adaptability and self-direction — comfortable learning new tools and adjusting to evolving business priorities, platforms, and reporting needs.
About Us:

We are a law firm that values diversity and inclusivity. We foster greatness by providing unparalleled learning and development opportunities. Our unique Career Deal allows you to take control of your career and provides a transparent approach to career development.