Data-Driven Marketing Expert

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketer Full time $120,000 - $150,000
Performance Marketing Analytics Lead

We are seeking a seasoned data-driven professional to drive the development and implementation of marketing analytics frameworks across campaigns.

In this key role, you will lead measurement, analysis, and optimization efforts to maximize performance marketing effectiveness. Your expertise in performance marketing, customer experience, and paid media technologies will inform strategic decisions and drive business growth.

About the Role:
  • Lead the creation of analytics technology roadmaps, automate reporting processes, and manage vendors.
  • Collaborate with cross-functional teams to align analytics with business goals, support data-driven insights, and deliver regular reports to senior leadership.
Key Responsibilities:
  1. Measurement and Analysis: Develop and implement marketing analytics frameworks, analyze campaign performance, and provide actionable insights to drive optimization.
  2. Technology Strategy: Create an analytics technology roadmap, automate reporting processes, and manage vendors to ensure data quality and integrity.
  3. Cross-Functional Collaboration: Work with digital, customer, and brand marketing teams to align analytics with business objectives, support budget planning, and deliver regular reports to senior leadership.

About You:

  • Bachelor's degree in marketing, statistics, data science, business, or a related field; master's degree preferred.
  • 5+ years of experience in marketing analytics, digital analytics, or a related role.
  • Expertise in performance marketing, customer 1-1 (email, onsite) and paid media (SEM, social, digital display) technology and campaigns.
  • Advanced understanding of marketing channels, expert analytical mindset, exceptional communication and presentation skills, and ability to manage multiple projects.

Benefits:

  • Discounts on insurance products
  • Flexible working options
  • Ongoing study support
  • Career development programs
  • Payroll giving
  • Donation matching
  • Paid volunteer leave

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