Senior Data-Driven Marketing Leader

2 weeks ago

Melbourne, Victoria, Australia beBeeRevenue Full time $100,000 - $140,000
Job Overview

We are seeking a highly analytical and strategic Revenue Growth Marketing Manager to drive revenue growth through data-driven insights and innovative strategies. This role will be pivotal in identifying opportunities to optimize our marketing efforts, enhance customer engagement, and drive revenue beyond business-as-usual (BAU) activities.

Main Responsibilities
  • Identify and analyze revenue growth opportunities beyond BAU activities, developing and implementing strategic initiatives to capitalize on these opportunities.
  • Conduct in-depth market research and competitive analysis to inform strategic decision-making.
  • Develop and present strategic recommendations to senior leadership, supported by data-driven insights.
Data Analysis and Reporting
  • Leverage data from various sources to analyze marketing performance and identify trends.
  • Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide actionable insights.
  • Tell compelling stories through data, translating complex information into clear and concise narratives.
Marketing Technology and Tracking
  • Manage and optimize marketing technology platforms, ensuring accurate data tracking and reporting.
  • Implement and maintain tracking systems to monitor campaign performance and customer behavior.
  • Identify and evaluate new marketing technologies to enhance our capabilities.
Go-to-Market Strategy Support
  • Collaborate with product and sales teams to develop and support go-to-market strategies for new product launches and market expansions.
  • Provide data-driven insights to inform go-to-market planning and execution.
  • Work with relevant teams to optimize customer segmentation.
Integrated Campaign Management
  • Support the planning and execution of integrated marketing campaigns, ensuring alignment with strategic objectives.
  • Analyze campaign performance and provide recommendations for optimization.
  • Work with the content and comms team to ensure data drives content creation.
Required Skills and Qualifications
  • Proven experience in revenue marketing, strategic marketing, or marketing analytics with 5+ years experience.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data.
  • Expertise in data visualization and reporting tools, particularly Tableau.
  • Proficiency in Google Analytics and Google Suite.
  • Experience in developing and implementing go-to-market strategies.
  • Strong understanding of marketing technology and tracking systems.
  • Excellent communication and presentation skills, with the ability to tell stories through data.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Curious nature, with a drive to find the story within the data.
Desired Attributes
  • A strategic thinker with a results-oriented mindset.
  • A data-driven decision-maker with a passion for innovation.
  • A proactive and self-motivated individual.
  • A strong collaborator with excellent interpersonal skills.
  • Organized and able to manage multiple projects at once.

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